February 8, 2001
Belo launches English-Language Newspaper in Mexico
Dallas, TX --Belo(NYSE: BLC) launched its first international publication in Mexico on January 8, 2001.
The Dallas Morning News Express, an English-language newspaper targeted to business travelers, diplomats and tourists with limited time schedules,
publishes daily stories selected from The Dallas Morning News, The Providence Journal, The Press-Enterprise and traditional newswires in a condensed, eight-page, four-color format. Published Monday through Friday, Express is printed and distributed through partnerships that have been established with three Mexican newspapers - El Economista in Mexico City, Noticias in the southern city of Oaxaca, and Vanguardia in Saltillo-Monterrey.
Distribution sites include airports, hotels and other relevant high-traffic areas in key Mexican cities.
Editorial content in Express comprises U. S. and international news, business, sports and life-Express advertising.
Robert W. Mong, Jr., president and general manager of The Dallas Morning News said, "-Express is designed to be a quick read for people on the go. It is clear that our targeted readers want a reliable product that gives them the latest news in a condensed format."
Michael J. Zamba, Belo's director of international development said, "Belo is the first U. S. media company to establish these types of partnerships for an English-language publication. The unique relationships provide relevant,
concise and current information from trusted U. S. and local Mexican newspapers.
Additionally, we are able to
offer advertisers a national and/or regional -
Belo has a concentration of assets in the Southwest and has launched a number of new business initiatives targeted to the Hispanic communities in which it operates.
Some of the Company's initiatives include Mas! Arizona, the Southwest's first 24-hour Spanish-language cable news channel, in Phoenix, Arizona in conjunction with Cox Cable; La Fuente and La Prensa, two weekly Spanish-language publications in Dallas, Texas and Riverside, California; and two online sports newsletters in Spanish - Dentro de los Dallas Cowboys and Dentro de la NFL.
Belo has also increased its coverage of Mexico and Latin America through the establishment of The Dallas Morning News Cuban news bureau in Havana.
Belo is one of the nation's largest media companies with a diversified group of market leading broadcasting, publishing, cable and interactive media assets. A Fortune 1000 company with more than 9,000 employees and $1.5 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, Arizona, Southern California, Rhode Island, and the Mid-Atlantic region. Belo owns 17 television stations (six in the top 17 markets) reaching 13.7 percent of U. S television households; owns or operates six cable news channels; and manages three television stations through local marketing agreements. Belo publishes five daily newspapers including The Dallas Morning News, The Providence Journal and The Press-Enterprise (Riverside, CA.). Belo Interactive's new media businesses include 38 Web sites, several interactive alliances, and a broad range of Internet-based products. For more information on Belo, contact Skip Cass, Belo's senior vice president, at 214-977-6602. In Spanish, contact Michael Zamba, Belo's director of international development, at 214-977-2288. Additional information, including earnings releases, is available online at www.belo.com.