April 16, 2001
Belo announces launch of "My News"
Dallas, TX-- Belo (NYSE: BLC) announced today that Belo Interactive, Inc., Belo's Internet subsidiary, and Strategy.comTM Incorporated, a leading provider of one-to-one messaging through Web, wireless and voice, have launched My News.
My News is a free personalized service that delivers Belo's local news and information content to consumers through a variety of electronic devices including e-mail, the Internet, mobile phones, pagers and facsimile. The service features local content produced by Belo plus national and global content from various national news services.
My News provides consumers with news headlines, sports, technology, business, politics and entertainment news as well as breaking news alerts and other national and global updates via e-mail, the Internet or any choice of wireless device. Together, Belo Interactive and Strategy.com give consumers the ability to personalize their news delivery system to include the topics that are most relevant to their lives, as well as choose when and how they receive it.
Two Belo Interactive Web sites, DallasNews.com and KVUE.com, are currently offering My News. Customers may subscribe by clicking on the My News text or advertising link, which connects to the product registration page.
NWCN.com and TXCN.com are scheduled to launch My News in late April, and KING5.com and inlandempireonline.com will follow in June. The remaining Belo Interactive sites are scheduled to launch the service by October 1, 2001.
Jim Moroney, president of Belo Interactive, Inc., said, "My News acts as your personal reporter, so if you're on the road or in the office, you can be assured that you will hear about the issues that are relevant to your life."
Nicholas Weir, president and chief operating officer at Strategy.com, said, "With Strategy.com, Belo Interactive is giving its customers a personalized, proactive service that provides timely and relevant information when and how each customer wants it. This service can drive traffic to Belo Interactive's properties.
Additionally, each one-to-one message can result in greater customer loyalty because it can save subscribers a very important resource - time."
My News is the fourth content channel powered by Strategy.com that Belo Interactive is offering its customers. My Finance, My Weather, and My Traffic are currently available, with a fifth product to be announced later this year. The alliance with Strategy.com helps Belo Interactive fulfill its pledge to provide news and information consumers care about when they want it (anytime), where they want it (anywhere) and how they want it (to any device).
Belo is one of the nation's largest media companies with a diversified group of market-leading broadcasting, publishing, cable and interactive media assets. A Fortune 1000 company with more than 8,500 employees and $1.5 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 17 television stations (six in the top 17 markets) reaching 13.7 percent of U. S. television households; owns or operates six cable news channels; and manages three television stations through local marketing agreements. Belo publishes four daily newspapers including The Dallas Morning News, The Providence Journal and The Press-Enterprise (Riverside, CA.). Belo Interactive's new media businesses include 35 Web sites, several interactive alliances, and a broad range of Internet-based products. For more information, contact Jim Moroney, president of Belo Interactive, at 214-977 6653. Additional information, including earnings releases, is available online at www.belo.com.
Strategy.com is a leading provider of one-to-one messaging through Web, wireless and voice. Strategy.com works with companies, such as Thomson Financial, Belo, EarthLink and The Wall Street Journal, that want to offer their customers personalized, timely information about the subjects that appeal to them. These services are delivered to customers through email, pager, mobile phone and telephone and are created from company-specific content and/or syndicated content, such as finance, traffic, sports, weather or news. Strategy.com's hosted applications enhance companies' direct marketing efforts by enabling businesses to learn more about their customers' needs and interests, and allowing them to increase revenue through advertising and one-to-one commerce opportunities. Strategy.com is a subsidiary of MicroStrategy(r) Incorporated (Nasdaq: MSTR). To learn more, visit www.strategy.com or email StrategyGeneral@strategy.com.
MicroStrategy is a registered trademark of MicroStrategy Incorporated and Strategy.com are either trademarks or registered trademarks of Strategy.com Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.