July 3, 2001
Second Broadcast Sales Academy graduates 30 sales associates
Dallas, TX -- Belo, Hearst-Argyle Television, Inc. and LIN Television Corporation completed their second Broadcast Sales Academy in Dallas, graduating 30 broadcast sales associates on June 29.
The three media companies established the academy in May 2000 to provide high-level training for their recently hired broadcast sales professionals.
Sherri Brennen, vice president of recruiting and training at Belo, said, "Management at nearly every television station that participated in the first sales academy reported positive results over the last year. For us, that was the true measure of success and a strong basis for holding a second sales academy."
The four-week program began on June 3 at Belo's Conference Center in Dallas and provided sales associates with an overview of all aspects of the media industry as well as a comprehensive focus on numerous sales-related issues.
Ron Steiner, a broadcast executive and lecturer with more than 30 years of industry experience, led the four-week program for the second time.
The training concentrated on the detailed operations of a television station and an advertising agency, including the functions and processes of each department such as news, production, programming and media buying. The training also included the evaluation of reports critical to the understanding of the broadcast industry, and sessions on business etiquette, time management, and the role of community service. Various guest lecturers from the National Association of Broadcasters and the Television Bureau of Advertising, as well as new-media organizations also addressed the group.
Each of the three partner companies sent sales associates, who were required to present a sales proposal as part of their graduation. Following graduation, the associates will return to their television stations equipped with a new understanding of their business.
Graduate Christian Kramer of WIVB-TV, LIN Television's CBS affiliate in Buffalo, New York, said, "The information provided to us was invaluable. The greater understanding we gained of all media sectors will give us a true advantage in our markets."
Shana Waller, trainee and sales associate from Hearst-Argyle's KCRA-TV in Sacramento, said, "Besides the opportunity to meet and get advice from phenomenal leaders in the industry, we've been able to form friendships with other talented sales associates.
Having 29 wonderful contacts across the nation is a great way to get started in this business."
Unique to this year's Sales Academy, three visiting university professors sponsored by the National Association of Broadcasters participated in the class with plans to incorporate aspects of the training into their own classrooms. James Penny, an associate professor of mass communications at Grambling State University in Grambling, Louisiana, described the sessions as "thorough, targeted and intense." Olorundare Aworuwa, mass communications professor at Jackson State University in Jackson, Mississippi, added that the training would allow him to more easily implement certain methods in his own classrooms.
Lynn Markene Bennett, an instructor in television, radio and film at San Antonio College in San Antonio, Texas, said, "The scope of the training far exceeded my expectations. The program gave us access to a caliber of speakers that would be difficult to attract to community college programs."
Belo, Hearst-Argyle Television, Inc. and LIN Television Corporation are three of the nation's largest independent television station group owners which, collectively, own and/or manage 60 television stations.
Graduates of the 2001 Broadcast Sales Academy, listed alphabetically by company, are: Belo sales associates Jennifer Farrington of KHOU-TV in Houston, Texas; Kristine Flores of KENS-TV in San Antonio, Texas; Jacqueline Gray of WCNC-TV in Charlotte, North Carolina; Sherree Haevischer of WFAA-TV in Dallas, Texas; Matthew Kramer of KONG-TV in Seattle, Washington; Todd Peklenk of WHAS-TV in Louisville, Kentucky; Cristin Reynolds of KTVB-TV in Boise, Idaho; Andr Richardson of KTVK-TV in Phoenix, Arizona; Adrienne Sellers of NWCN in Seattle, Washington; Emily Tracy of TXCN in Dallas, Texas; Heather Watson of KREM-TV in Spokane, Washington; and Tiffany Zopf of KGW-TV in Portland, Oregon; Hearst-Argyle Television, Inc. sales associates Julie Albee of WYFF-TV in Greenville, North Carolina; Randi Cook of WPBF-TV in West Palm Beach, Florida; Shalena Ortiz Drury of WDSU-TV in New Orleans, Louisiana; Linda Hargis of WMUR-TV in Manchester, New Hampshire; Kim Lefoldt of WAPT-TV in Jackson, Mississippi; Steve Lewis of KITV-TV in Honolulu, Hawaii; Lisa Newman of WBAL-TV in Baltimore, Maryland; Anthony Summers of WLKY-TV in Louisville, Kentucky; Brad Vitucci of WLWT-TV in Cincinnati, Ohio; and Shana Waller of KCRA-TV in Sacramento, California; and LIN Television Corporation sales associates David Allen of WWLP-TV in Springfield, Massachusetts; Carrie Mae Dennis of WOTV-TV in Battle Creek, Michigan; Laura Estala of KNVA-TV in Austin, Texas; Christian Kramer of WIVB-TV in Buffalo, New York; Beth Medemar of WOOD-TV in Grand Rapids, Michigan; Valerie Morse of WISH-TV in Indianapolis, Indiana; Lesley Nelson of WVBT-TV in Portsmouth, Virginia; and Barbara Ricks of WAVY-TV in Norfolk, Virginia.
Belo is one of the nation's largest media companies with a diversified group of market-leading broadcasting, publishing, cable and interactive media assets. A Fortune 1000 company with more than 8,000 employees and $1.5 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 17 television stations (six in the top 17 markets) reaching 13.7 percent of U.S. television
households; owns or operates six cable news channels; and manages three television stations through local marketing agreements. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA.) and the Denton Record-Chronicle (Denton, TX.). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. For more information, contact Skip Cass, Belo's senior vice president, at 214-977-6602. Additional information, including earnings releases, is available online at www.belo.com.
Hearst-Argyle Television, Inc. owns and/or manages 28 television stations and several radio stations, in geographically diverse U.S. markets. The Company's television stations reach about 17.5% of U.S. TV households, making it one of the two largest U.S. television station groups not primarily aligned with a single network, as well as one of the seven largest television groups overall as measured by audience delivered. The Company also is a leader in the convergence of broadcast television and interactivity and is engaged in partnerships with several interactive-media companies. Hearst-Argyle trades on the New York Stock Exchange under the symbol "HTV."
LIN Television Corporation owns, operates or has agreements to purchase, fifteen network-affiliated television stations, including eight in the 50 largest television markets. LIN has been engaged in television broadcasting since 1966. Formerly a wholly-owned subsidiary of LIN Broadcasting Corporation, LIN Television was spun-off from its parent company on December 28, 1994. On March 3, 1998, Hicks, Muse Tate & Furst, a Dallas private equity firm, acquired the company with a selected group of investors. Led by President/CEO Gary Chapman since 1989, LIN Television believes that its commitment to local news, public affairs and community service distinguishes its stations from other local broadcasters, and cable and satellite competitors.