September 10, 2001
Belo Interactive launches
Dallas, TX -- Belo (NYSE:BLC) announced today that Belo Interactive, Inc., its Internet subsidiary, has launched its "Gold Standard" strategic project, created to establish a standard of excellence for all Belo Interactive Web sites. The Gold Standard project institutes superior design, functionality and editorial standards that will be implemented across 20 Belo Interactive Web sites affiliated with Belo television stations and newspapers.
The new Gold Standard platform, based on customer feedback and extensive consumer research, will feature deeper, richer content about the topics consumers request most including sports, weather, business news, entertainment, personal technology and local news. In addition, dynamic audio and video clips will accompany many of the sites' top stories, further enhancing the user's experience.
Other improvements to the sites will include streamlined navigation, more convenient menus, faster page downloads, more precise search results, a tighter and more efficient integration of features, enhanced classified data and superior customer service. The Gold Standard platform will create additional advertising opportunities, offering advertisers a broader mix of advertising placement options on Belo Interactive Web sites.
Belo Interactive successfully launched the Gold Standard strategy within the past week on KING5.com, the Web site affiliated with KING-TV, Belo's NBC affiliate in Seattle/Tacoma, and PE.com, the Web site affiliated with The Press-Enterprise in Riverside, California.
The remainder of the Company's sites will follow suit between September 2001 and February 2002.
Eric Christensen, Belo Interactive's acting general manager, said, "We are very excited about the new features we will be able to offer to our customers and our advertisers.
We are implementing the highest standards of design, content, functionality and navigation within each of our sites to create the best user experience possible and establish our sites as the most comprehensive news and information sources available to consumers."
The Gold Standard will incorporate VelocIT, a content operating system designed by Belo Interactive that allows content to be published in multiple media without the need to redesign the content for each medium.
In use on DallasNews.com since November 1999, VelocIT applies Web-specific rules to printed content, allowing stories published in The Dallas Morning News to also instantly appear on DallasNews.com without additional re-design. While each site will continue to focus on the news and information most vital to its local viewers and readers, VelocIT will allow Belo Interactive to publish universally appealing content, such as world news, sports and technology, through numerous distribution channels instantly while ensuring its quality matches those standards set forth by Belo's award-winning newspapers and television stations.
To develop these standards of excellence, Belo Interactive has worked with Euro RSCG Circle, a leading full-service digital marketing and consulting company and architect of several of the top media sites on the Internet. Charlie Tarzian, Euro RSCG Circle's chief executive officer, said, "Belo Interactive represents the future of specialized news and local information. We believe the Gold Standard model will give the Belo network a key competitive advantage to win the local market for Internet news and information.
We are very pleased to have been a partner in developing it for Belo Interactive's customers."
About Belo Interactive
Belo Interactive is a Belo subsidiary. Belo is one of the nation's largest media companies with a diversified group of market-leading broadcasting, publishing, cable and interactive media assets. A Fortune 1000 company with more than 8,000 employees and $1.5 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 17 television stations (six in the top 16 markets), reaching 14 percent of U. S. television households; owns or operates six cable news channels; and manages three television stations through local marketing agreements. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA.) and the Denton Record-Chronicle (Denton, TX.). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. For more information, contact Eric Christensen, Belo Interactive's acting general manager at 214-977-4032. Additional information, including earnings releases, is available online at www.belo.com.