September 14, 2001
Belo names Christensen Vice President/General Manager of Belo Interactive
Dallas, TX -- Belo(NYSE: BLC) announced today that Eric A. Christensen has been named vice president/General Manager of Belo Interactive, Inc., Belo's Internet subsidiary. He will report to Colleen B. Brown, Belo's senior vice president/Business Development. Christensen has served as acting general manager of Belo Interactive since June, following the appointment of former Belo Interactive president Jim Moroney to the position of publisher and chief executive officer of The Dallas Morning News.
In making the announcement, Robert W. Decherd, Belo's chairman, president and chief executive officer, said, "Eric has done an outstanding job for Belo Interactive and made important strategic decisions that will greatly enhance BI's future. This promotion recognizes the strength of Eric's leadership and the value of his contributions to Belo overall."
Since assuming the responsibilities of general manager, Christensen led Belo Interactive in its implementation of the "Gold Standard" strategic project which instituted superior design, functionality and editorial standards across Belo Interactive's network of Web sites. Christensen also played a major role in Belo Interactive's recently-launched universal registration process through which customers can set up their own profile within Belo Interactive's Web site network, indicate their personal preferences, and receive only the information most relevant to their needs.
Christensen joined Belo Interactive in September 2000 as the Company's vice president/Finance. Prior to that, he served as chief financial officer of Snyder Communications' BrannForbes marketing operation from 1997 until 2000. From 1987 until 1997, he held a number of positions with PepsiCo, Inc. companies, where he last served as senior director of finance for Pizza Hut's East Side Mario's Restaurants Division. Christensen began his career with American Airlines where he served as a financial analyst and revenue analyst from 1986 until 1987.
Christensen holds an MBA with an emphasis in finance and economics from the University of California, Berkeley, and a bachelor of science degree in economics from the University of California, Riverside.
Brown, who reports directly to Decherd, has held the position of senior vice president/Business Development since joining Belo in October 2000. In addition to her involvement with Belo Interactive, she works with the Company's Management Committee in structuring Belo's decision-making about business development and investment opportunities. Prior to joining Belo, Brown served as president of Lee Enterprises' Broadcast Group and worked in a series of executive positions with Gannett, Inc. from 1980 until 1998.
Belo Interactive was formed in May 1999 to extend and expand Belo's core news product online. Since that time, Belo Interactive has been aggressive in its efforts to develop new interactive products - individually and through alliances with other companies. Belo Interactive has grown rapidly and continues to gain momentum, with page views on its Web sites increasing almost 70 percent from 50 million in July 2000 to 83 million this July and unique visitors to its Web sites rising from 3.3 million in July 2000 to 5.6 million in July 2001, also an increase of 70 percent.
Today, Belo Interactive manages 34 Web sites including DallasNews.com, Projo.com and KING5.com, its top three sites, and its new media businesses include several interactive alliances and a broad range of Internet-based products.
According to Nielsen Net Ratings, six Belo Interactive Web sites are among the top 25 U.S. television-affiliated Web sites.
About Belo Interactive
Belo Interactive is a Belo subsidiary. Belo is one of the nation's largest media companies with a diversified group of market-leading broadcasting, publishing, cable and interactive media assets. A Fortune 1000 company with more than 8,000 employees and $1.5 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 17 television stations (six in the top 16 markets), reaching 14 percent of U. S. television households; owns or operates six cable news channels; and manages three television stations through local marketing agreements. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA.) and the Denton Record-Chronicle (Denton, TX.). For more information, contact Skip Cass, Belo's senior vice president at 214-977-6602. Additional information, including earnings releases, is available online at www.belo.com.