December 4, 2001
Belo Interactive announces launch of
Dallas, TX-- Belo Interactive, Belo's Internet subsidiary, announced today that it will launch "MySpecialsDirect," a personalized service that provides consumers with exclusive discounts, special offers and private announcements from advertisers via e-mail.
This free, permission-based e-mail service furthers Belo's commitment to giving users the most personalized experience possible on the Internet. Upon registering, consumers can choose to receive periodic e-mail notices from advertisers that include exclusive discounts, special offers and private announcements that advertisers may tailor to the interests and hobbies that consumers have designated.
The MySpecialsDirect program offers advertisers the opportunity to communicate with consumers that are interested in their products and services with a customized e-mail message. In return, Belo consumers receive exclusive discounts and special offers.
Eric Christensen, vice president/general manager of Belo Interactive, Inc., said, "MySpecialsDirect is a big step toward our commitment to bring consumers targeted, useful information from advertisers.
MySpecialsDirect allows us to deliver consumers only the information that is important to them, creating greater customer loyalty."
This opt-in e-mail service is sent from Belo websites on behalf of advertisers and is available in either text or HTML format.
Anyone can register for the new MySpecialsDirect service of free e-mail offerings by visiting any Belo-owned website.
About Belo Interactive
Belo Interactive, Inc., Belo's Internet subsidiary, includes the Web site operations of Belo's television stations and newspapers, interactive alliances and partnerships, and a broad range of Internet-based products and services.For more information, contact Eric Christensen, Belo Interactive's vice president/general manager, at 214-977-4032. Additional information, including earnings releases, is available online at http://www.belo.com.