December 27, 2001
Belo names Baradell Vice President/Corporate Communications
Dallas, TX -- Belo(NYSE: BLC) announced today that Scott L. Baradell has been named vice president/Corporate Communications. Baradell, 36, will report to Dunia A. Shive, executive vice president/Chief Financial Officer, and will be responsible for Belo's corporate branding, public relations, and internal communications activities. Baradell joins Belo with more than 14 years of experience in marketing, public relations, and journalism.
In making the announcement, Shive said: "We are pleased to have Scott join Belo to lead our corporate communications efforts. Scott has a wide range of experience in public relations and marketing, which will advance Belo's ongoing communications efforts with key constituencies.
We're especially pleased that Scott's career began as a journalist."
Baradell most recently served as co-founder and chief marketing officer for Brightpod, Inc., a wireless technology consulting firm. Prior to that, he served in a variety of communications management roles from 1994 to 2000 at Paging Network, Inc. (PageNet), including vice president of corporate communications from 1998 to 2000. Baradell began his career as a newspaper reporter, working at the Dallas Times Herald and The News & Daily Advance (Lynchburg, Va.).
Baradell holds a Bachelor of Arts degree from the University of Virginia and an MBA from Southern Methodist University's Cox School of Business.
Belo is one of the nation's largest media companies with a diversified group of market leading broadcasting, publishing, cable and interactive media assets. A Fortune 1000 company with more than 8,000 employees and $1.5 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 18 television stations (six in the top 16 markets) reaching 13.9 percent of U. S. television households; owns or operates six cable news channels; and manages two television stations through local marketing agreements. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, Calif.) and the Denton Record-Chronicle (Denton, Texas). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. For more information, contact Scott Baradell, Belo's vice president/Corporate Communications, at 214-977-2067. Additional information, including earnings releases, is available online at www.belo.com.