March 25, 2002
Belo's monthly Revenue and Statistical Report February 2002
Dallas, TX-- Belo Corp. (NYSE: BLC) issued today its statistical report for the month of February. Television Group revenue increased 7.0 percent for the month of February, with spot advertising revenue up 9.1 percent, on the strength of $9 million of Olympic revenue from Belo's four NBC affiliates.
Newspaper Group revenue decreased 8.7 percent, mostly due to lower classified employment revenue at The Dallas Morning News. Beginning this month, linage information for The Press-Enterprise in Riverside, CA will be included in Belo's monthly statistical report.
February Newspaper Linage
At The Dallas Morning News, total full-run advertising linage, including preprints and supplements, was down 7.6 percent versus last year. Retail revenue was up 6.3 percent with a 3.5 percent decrease in volume.
Increases were noted in the grocery store, entertainment and general merchandise categories, partially offset by decreases in the department stores and apparel categories. General revenue was down 4 percent with an 11.5 percent decrease in volume, primarily due to weakness in the financial category. Classified revenue was down 29.1 percent with an 11.9 percent decrease in volume, due to continued weakness in classified employment. Classified automotive revenues were up 5 percent and classified real estate revenues were flat versus the prior year.
At The Providence Journal, total full-run advertising linage, including preprints and supplements, decreased 7.2 percent, while total full-run ROP was down 1.9 percent. Retail and classified volumes decreased 8.5 percent and 12.1 percent, respectively, while general was up 15.9 percent.
At The Press-Enterprise, total full-run advertising linage, including preprints and supplements, increased 2.0 percent, while total full-run ROP was up 6.1 percent.
Retail and general volumes decreased 1.1 percent and 9.5 percent, respectively, while classified linage increased 9.7 percent.
Belo is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 16 markets) reaching 13.9 percent of U.S. television households; owns or operates six cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products.For more information, contact Carey Hendrickson, vice president of investor relations, at 214-977-6606. Additional information, including earnings releases, is available online at www.belo.com.