June 11, 2002
Higgins named General Manager of KASW-TV and Station Manager of KTVK-TV in Phoenix
Phoenix, AZ -- Belo (NYSE: BLC) announced today that Mark A. Higgins has been named vice president and general manager of Belo's KASW-TV (WB) and station manager of KTVK-TV (IND) in Phoenix, Arizona, effective June 17. Higgins will report to Donald F. "Skip" Cass, Jr., Belo's Southwest group head and president and general manager of KTVK.
In making the announcement, Cass said:
"I'm pleased to have Mark join our team in Phoenix and look forward to the important role he will play in our future success here and throughout the Southwest.
Mark's extensive background in station management, broadcast sales, marketing, news and production along with his experience in the Phoenix market make him the ideal candidate for this position."Prior to joining Belo, Higgins most recently served as vice president and general manager of WOFL-TV (FOX) in Orlando and WOGX-TV (FOX) in Gainesville, Florida since 1999.
From 1998 until 1999, Higgins was general manager of KWVB-TV (WB) and KFBT-TV (IND) in Las Vegas and from 1997 to 1998 served as general manager of KUPN-TV (UPN) in Las Vegas. He also held various station management positions with WTVT-TV (FOX/CBS) in Tampa between 1989 and 1997, serving as vice president/station manager, director of sales and local sales manager. Between 1984 and 1989, Higgins worked for KTSP-TV (CBS) in Phoenix, holding the positions of local sales manager, national sales manager and account executive. Higgins began his career in Tucson as a management trainee with the Tucson Citizen newspaper and later served as director of sales for the Las Vegas Sun newspaper.
Active in industry affairs, Higgins held the roles of chairman and vice chairman of the FOX affiliates' board of governors from 2000 through 2002. Higgins has served as a board member of the Television Bureau of Advertising's Sales Advisory Committee, the CBS Marketing Advisory Council and on the executive committee of the WB General Managers Board.
He has served as president of the Tampa Bay Broadcaster's Association and on the board of fellows of the University of Tampa.
Higgins attended the University of Arizona and has served as an instructor at Arizona
State University and the University of Tampa's postgraduate mass communications program.
KTVK and KASW are owned and operated by Belo, one of the nation's largest media
companies with a diversified group of market-leading television, newspaper,
cable and interactive media assets.
Belo's operations in Arizona reach 95% of homes in the state. In Phoenix, Belo operates KTVK-TV (IND), KASW-TV (WB), azfamily.com and jointly owns and operates the Arizona Newschannel (24-hour local news) and MAS Arizona (24-hour Spanish language news). Belo's Tucson operations include KMSB-TV (FOX), KTTU-TV (UPN), kmsb.com and kttu.com. The Company also operates Belo Marketing Solutions/Arizona,
offering an integrated sales and marketing organization representing all of Belo's Arizona-based operations. For more information, please contact Skip Cass at 602-207-3300.