July 22, 2002
Belo partners with CareerSite for online recruitment
Dallas, TX -- Belo Corp. (NYSE: BLC) announced today that it will partner with CareerSite to power the online recruitment solution for Belo Web sites. The agreement includes Belo newspaper-affiliated sites in Dallas/Fort Worth (www.DallasNews.com), Providence (www.Projo.com), and Riverside, CA (www.PE.com), and extends to the Company's television-affiliated Web sites.
The Company will launch the CareerSite service on its newspaper-affiliated sites on
August 1, and will begin introducing the service on its television-affiliated sites following the initial launch.
"As the leading news and information source in some of America's fastest growing regions and markets, Belo has well established local media brands that we are successfully leveraging online," said Colleen B. Brown, senior vice president/Business Development.
"Partnering with CareerSite gives us maximum flexibility to continue to leverage our brands, and to do so in all our geographic markets. Additionally, CareerSite's technical solution is among the best in the business."
Through the CareerSite service, Belo Web sites will offer employment advertisers a
"one-stop" e-recruiting tool and provide job seekers a confidential career service that focuses on local employers within a national recruitment network.
Said Peter Bernhard, CareerSite president and chief executive officer: "We believe
our solution is a strong match for Belo's needs. The relationship is also of great benefit to CareerSite. By affiliating with Belo, the promotional footprint of our national network now exceeds nine million in daily newspaper circulation in addition to the huge reach of Belo's television properties. Belo's partnership significantly increases the value of our service to candidates and recruiters."
"CareerSite's technology gives us the flexibility, speed and accuracy necessary to fulfill our customers' changing needs," said Eric Christensen, vice president/General
Manager of Belo Interactive, Belo's Internet subsidiary. "Rather than just a software tool, the CareerSite service offers us an established network and a complete online
Belo's newspaper-affiliated sites in Dallas and Providence are the leading local media sites in those markets. Belo's Web properties also include seven of the 25 most-visited local television-affiliated sites in the United States, according to Nielsen/NetRatings.
CareerSite's powerful Affiliate Solution gives customers everything they need to build, grow and maintain a successful career center and capture their share of the
billion-dollar e-recruiting market. This includes software, hosting, customer
billing and merchant services, e-mail marketing, job content, integrated access
to a marketplace of leading solutions, and distribution services. In addition, CareerSite's new "Smart Ads" application automates the process of encoding newspaper line and display ads with job agent technology, providing a great upsell opportunity for newspaper-classified departments. CareerSite currently powers over 150 e-recruiting sites comprising over 60,000 registered recruiters and over 1,600,000 candidates. Headquartered in Ann Arbor, Michigan, the company is privately held and funded by individual and media company investors.
Belo Corp. is one of the nation's largest media companies with a diversified group
of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 16 markets) reaching 13.9 percent of U.S. television households; owns or operates six cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com. For more information, contact Scott Baradell, vice president/Corporate Communications, at 214-977-2067.