September 5, 2002
Belo expands political coverage and offers free airtime to candidates during election year
Dallas, TX -- Belo Corp. (NYSE: BLC)
announced today that it will offer free airtime to qualified candidates and
expand its coverage of the 2002 election on a national and local level. In the four weeks prior to the general election, Belo's 19 television stations will provide a minimum of 30 minutes of election coverage per week that is substantially locally generated. Belo stations also will provide five minutes of free airtime to qualified federal and gubernatorial candidates through "It's Your Time," a program first launched by Belo during the 1996 elections.
Plans call for the following:
Every Belo television station will broadcast 30 minutes of issue- or candidate-centered stories per week. This coverage may include candidate interviews and live debates, as well as issue and ad-watch programming. The majority of stories will be locally produced and will cover federal, state and local races.
Belo's NorthWest Cable News and Texas Cable News channels will devote 30 minutes per week to election coverage. The cable news channels also will offer five-minute single-issue debates, extended interviews with local, state and federal candidates, and replays of "It's Your
Select Belo Interactive Web sites will provide space for candidate issue statements and question-and-answer sessions. The sites also will provide voter registration information and links to helpful voting-related sites.
When launched in 1996, Belo's "It's Your Time" was the first instance of a commercial television station group offering free airtime for congressional and gubernatorial candidates.
Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 16 markets) reaching 13.9 percent of U.S. television households; owns or operates six cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com. For more information, contact Scott Baradell, vice president/Corporate Communications, at 214-977-2067.