December 2, 2002

KING 5 Ranks #1 in audience share for 5pm newscasts and "Today" among major-market stations

Seattle, WA -- KING 5, the longtime dominant market leader in Western Washington, is also one of the strongest local television stations in the country.

During the just-completed November 2002 sweep, KING 5 ranked Number One among all television stations in the top 15 markets in share of audience delivered for 5-6PM local newscasts and NBC's Today.

KING 5 also ranks among the top six major-market stations in audience share for several other programs, including weekday 6-7AM, 6-7PM and 11-11:35PM local newscasts, and Dr. Phil, Oprah and The Tonight Show.

KING 5 is one of only three major-market television stations to rank among the top six newscasts in audience share in each primary weekday news time period.

The following analysis includes Nielsen household share data from the following markets:

#1
New York
#2
Los Angeles
#3
Chicago
#4
Philadelphia
#5
San Francisco
#7
Dallas
#8
Washington, D.C.
#9
Atlanta
#10
Detroit
#11
Houston
#12
Seattle
#13
Tampa
#14
Minneapolis
#15
Cleveland

Boston (#6) is not included because Nielsen is using a different methodology for the collection of ratings data there.

Most broadcast stations have not subscribed to this data, and KING 5 does not have access to it.

Top 5 M-F 6-7AM Local Newscasts in Audience Share, Nov 2002 sweep, Top 15 Markets

#1
WSB-Atlanta
29 share
#2
WPVI-Philadelphia
26 share
#3T
KING-Seattle
25 share
#3T
KTRK-Houston
25 share
#5
WXYZ-Detroit
24 share

KING 5 is tied for #3 in share out of 60 stations with local newscasts running between 6-7AM

Top 5 M-F 5-6PM Local Newscasts in Audience Share, Nov 2002 Sweep, Top 15 Markets

#1T
KING-Seattle (5-6PM)
22 share
#1T
WCCO-Minneapolis (5-5:30PM)
22 share
#1T
KARE-Minneapolis (5-5:30PM)
22 share
#1T
WSB-Atlanta (5-6PM)
22 share
#5T
WXYZ-Detroit (5-6PM)
21 share
#5T
WPVI-Philadelphia (5-6PM)
21 share

KING 5 is tied for #1 in share out of 47 stations with local newscasts running between 5-6PM

Top 5 M-F 6-7PM Local Newscasts in Audience Share, Nov 2002 Sweep, Top 15 Markets

#1
WPVI-Philadelphia (6-6:30 PM)
24 share
#2
WSB-Atlanta (6-7 PM)
22 share
#3T
WXYZ-Detroit (6-6:30 PM)
20 share
#3T
WCCO-Minneapolis (6-6:30 PM)
20 share
#5
WDIV-Detroit (6-6:30 PM)
19 share
#6T
KING-Seattle (6:30-7 PM)
18 share
#6T
WFAA-Dallas (6-6:30 PM)
18 share

KING 5 is tied for #6 in share out of 49 stations with local newscasts running between 6-7PM

Top 5 M-F 11-11:35PM Local Newscasts in Audience Share, Nov 2002 Sweep, Top 15 Markets

#1
WDIV-Detroit
24 share
#2T
KING-Seattle
20 share
#2T
WPVI-Philadelphia
20 share
#4T
WCAU-Philadelphia
19 share
#4T
WSB-Atlanta
19 share

KING 5 is tied for #2 in share out of 32 stations with local newscasts running 11-11:35PM

Top 5 "Dr. Phil" shows in Audience Share, Nov 2002 sweep, Top 15 Markets

#1
WCCO-Minneapolis
25 share
#2
KING-Seattle
21 share
#3T
KPRC-Houston
17 share
#3T
WTSP-Tampa
17 share
#5
WKYC-Cleveland
16 share

KING 5 is #2 in share out of 14 stations airing "Dr. Phil"

Top 5 "Oprah" shows in Audience Share, Nov 2002 sweep, Top 15 Markets

#1
WLS-Chicago
24 share
#2T
KING-Seattle
21 share
#2T
WXYZ-Detroit
21 share
#4
WCCO-Minneapolis
20 share
#5
WSB-Atlanta
17 share

KING 5 is tied for #2 in share out of 14 stations airing "Oprah"

Top 5 "Today" shows in Audience Share, Nov 2002 sweep, Top 15 Markets

#1T
KING-Seattle
20 share
#1T
WDIV-Detroit
20 share
#3
WFLA-Tampa
18 share
#4
KXAS-Dallas
17 share
#5T
WKYC-Cleveland
16 share
#5T
WCAU-Philadelphia
16 share
#5T
WRC-Washington D.C.
16 share

KING 5 is tied for #1 in share out of 14 NBC stations airing "Today"

Top 5 "Tonight" shows in Audience Share, Nov 2002 sweep, Top 15 Markets

#1
WDIV-Detroit
19 share
#2
KARE-Minneapolis
17 share
#3
KING-Seattle
16 share
#4
WKYC-Cleveland
15 share
#5T
KXAS-Dallas
14 share
#5T
WFLA-Tampa
14 share
#5T
KNBC-Los Angeles
14 share

KING 5 is #3 in share out of 14 NBC stations airing "The Tonight Show"

Audience share data based on measurable in-home viewing statistics from the largest 15 Designated Market Areas (DMA) in the country (excluding Boston) for the period of October 31-November 27, 2002, as measured and defined by Nielsen Media Research.

About KING 5 TV
KING 5 TV is a Belo subsidiary. Belo is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 16 markets) reaching 13.9 percent of U.S. television households; owns or operates six cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com.