February 27, 2003
KMOV Channel 4 wins at 10 P.M. with highest ratings in a decade
St. Louis,MO --KMOV Channel 4 is first in the St. Louis market among household viewership during the 10 p.m. newscast, based on the just completed February 2003 Nielsen data.
KMOV's 18.1 rating moves the station into first-place at 10 p.m., despite a 3.3 point lead-in advantage for KSDK in the half-hour preceding the news. This is KMOV's highest 10 p.m. rating of any Nielsen report in a decade, up 4.3 rating points (31%) from last February.
In fact, KMOV continues to increase its audience in all newscasts. KMOV's 5 p.m. news is up 2.5 points (28%) from last February, with its highest rating in five years. "News 4 at 6 p.m." is up about 2 rating points (20%) from last year, with its highest rating in three years. This is the third straight increase in a row at 5 p.m. and the fourth straight increase at 6 p.m. for KMOV Channel 4.
KMOV's Noon news is up over two points (37%) with its highest level in over four years, while "News 4 This Morning" is up 14% from last year with its highest rating in well over a decade!
"Our move into first place and the continued growth of all our newscasts confirms that St. Louisans recognize our commitment to provide a quality product and obviously love the changes that we have made," said KMOV-TV President and General Manager Allan Cohen. "I am thrilled with the performance of our news staff.
"This is very exciting for us," said KMOV-TV News Director Marty Van Housen. "For the hard work and dedication of my staff to be acknowledged by viewers makes our efforts even more rewarding."
Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates six cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com.