March 17, 2003
KING 5 honored for Outstanding Political Coverage with 2003 Walter Cronkite Award
Seattle, WA --KING 5 Television has been honored with the prestigious USC Annenberg Walter Cronkite Award for Excellence in Television Political Journalism. KING, who shares the award with its sister station WFAA-TV in Dallas, won for its "Ad Watch" series that examined political advertising during the 2002 political season. KING 5 also won the award in 2001.
"2002 was an usual election year in the state. There were no statewide offices on the ballot but that did not make the election any less important. We were facing a transportation crisis and the election turned into a referendum on traffic. We had to arm viewers with critical and detailed information needed to make informed decisions," said Pat Costello, executive news director.
The Award is named for legendary CBS newsman Walter Cronkite, the most decorated broadcast journalist of the past thirty years. The University of Southern California's Annenberg School for Communication, the Norman Lear Center and Reliable Resources for Broadcast Political Coverage honor television networks, local television stations and individuals for political coverage, particularly innovative, issue-focused coverage that informs viewers about their electoral choices.
The principal reporters who covered the transportation issues were Allen Schauffler and Robert Mak along with producers Mike Cate and Norm Ohashi and executive producer Peter O'Connell.
The Awards will be presented at a ceremony in Las Vegas on April 8, 2003, during RTNDA@NAB, a conference and exhibition for radio and television news.
KING 5 TV is a subsidiary of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates six cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com.