May 22, 2003
WHAS11 and radio one form Louisville partnership
Louisville, KY -- In an unprecedented move to combine broadcast resources and extend weather coverage throughout the Kentuckiana region, WHAS11 News and Radio One announced a multi-faceted partnership today.
The WHAS11 StormTeam meteorologists will provide weather forecasting 24 hours a day on six Radio One stations in the Louisville Market. This will be the first time in Louisville radio history that a single television station is providing weather for an entire radio group. WHAS11 Vice President and General Manager Robert Klingle said, "We're thrilled with the partnership.
These are great radio stations partnered with the community's most watched and respected news, weather and information television station." Radio One Vice President and General Manager, Dale Schaefer, echoed those sentiments, "This partnership introduces a new media synergy that Louisville has never experienced. The reach of our radio properties, combined with our award winning local personalities bring a diverse audience to WHAS-TV's local news and weather programming.
Our listeners will experience the quality and incredible local News, Weather and Community services that make WHAS-TV so legendary."
The Louisville Radio One Cluster consists of WBLO, WDJX, WGZB, WLRS, WMJM, and WXMA. Radio One Inc. presents the MOST diverse and successful chain in the Louisville market, featuring market-leading stations in Adult, Young Adult and Urban Music stations. Klingle went on to say, "People love our forecasters because of their reliability and accuracy. They miss the WHAS11 StormTeam on the radio. Now, they can be away from the television and catch their forecasts on some of the best radio stations in the market."
More people in Kentuckiana get their weather from the WHAS11 StormTeam than from any other source. Under Chief Meteorologist Ken Schulz's leadership the WHAS11 StormTeam meteorologists Beth Andrews, Kristen Cornett, and Reed Yadon provide weather information 24 hours a day, seven days a week on WHAS-TV, in the Louisville Courier-Journal, on the whas11.com website, through the WHAS11 weather forecast line - 502-585-1212, and now on Radio One stations. Radio One's Schaefer states further, "This is an absolutely incredible opportunity for both companies.
WHAS-TV and the Radio One stations have partnered in the past, including recently when WHAS11 NEWS provided up-to-date war coverage on our stations, but this partnership is unprecedented in Louisville media history. We see this partnership growing and expanding in the coming years to the benefit of our listeners and their viewers throughout Kentuckiana."
Radio One, Inc. was founded in 1980 and is the seventh largest radio broadcasting company in the United States. They are the largest radio broadcasting company in the United States primarily targeting African-Americans and own and/or operate 66 stations in 22 markets. Thirty-six of these stations (26 FM and 10 AM) are in 14 of the top 20 African-American radio markets. Radio One, Inc. is led by Chairperson and Founder, Catherine L. Hughes, and her son, Alfred C. Liggins, III, Chief Executive Officer and President, who together have over 45 years of operating experience in radio broadcasting. In addition to the six Louisville radio stations, Radio One has stations in Atlanta, Augusta, Baltimore, Boston, Charlotte, Cincinnati, Cleveland, Columbus, Dallas, Dayton, Detroit, Houston, Indianapolis, Los Angeles, Miami, Minneapolis, Philadelphia, Raleigh-Durham, Richmond, St. Louis and Washington, DC.
WHAS11 is the ABC network affiliate serving the Louisville, Kentucky area, a subsidiary of Belo Corp. Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates six cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com. For more information, contact Kirk Szesny, WHAS11 Director of Marketing and Creative Services, at 502-582-7520.