May 22, 2003
KMOV Channel 4 continues ratings growth
St. Louis, MO --KMOV Channel 4 is the only station to increase its audience all three major weekday newscasts compared to last May, based on the just-completed May 2003 Nielsen sweep.
KMOV's audience has increased for the 5th straight book in a row at 10 p.m., and for the 7th straight book in a row at 6 p.m. over prior year ratings. KMOV's ratings at 5 p.m. have either increased or remained even for the last seven reports.
KMOV's 10 p.m. rating is up 3.3 rating points (26%) from last May, with its second highest rating in six years. "News 4 at 6 p.m." is up 1.3 ratings points (14%) and "News 4 at 5 p.m." is up .7 (7%) from last May. No other station has increased its news audience in these time periods.
"News 4 at Noon" is also up from last year with its second highest level in over two years. KMOV growth in weekday non-news programs also continues, with increases for Regis & Kelly, Dr. Phil, Price is Right and all time periods from Inside Edition at 3 p.m. through David Letterman until 11:30 p.m.
"All of us are very delighted that more and more viewers continue to make KMOV their choice for news in St. Louis," said KMOV-TV President and General Manager Allan Cohen. "Our continued growth further demonstrates that we are in a great position for the future with a strong anchor team, quality product and that something 'extra' we provide viewers."
"It's reassuring to know that viewers appreciate the changes we have made," said KMOV-TV News Director Marty Van Housen. "It speaks volumes that we are the only station with year-to-year growth at 5, 6 and 10 p.m. The bar has been raised for news coverage in this market. It's an exciting time to be at KMOV."
About KMOV Channel 4
Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates six cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com.