May 23, 2003

WHAS11 wins May sweeps!

Louisville, KY -- For the third consecutive ratings period WHAS11 News has once again clearly established itself as the number one news operation in the region. Here are some of the May, 2003 sweeps highlights:

WHAS11 News was #1 at 5:00am, 5:30am, 6:00am, 5:00pm, 5:30pm and 6:00pm Monday thru Friday.

WHAS11 News was #1 on Saturday mornings.

WHAS11 News was #1 on Sunday mornings.

WHAS11 News audience share was up year-to-year at 6:00am (8% growth), 12:00pm (12% growth), 5:00pm (19% growth), 5:30pm (19% growth) and 6:00pm (24% growth).

WHAS11 News saw it's biggest May audience share numbers since 1999 at 12:00pm, 5:00pm and 5:30pm...and biggest May share numbers since 2000 at 6:00am and 6:00pm.

WHAS11 News at 11:00pm grew its audience share 10% from its 10:45pm lead-in while WAVE grew its audience 3% and WLKY lost 6% of its lead-in audience.

In head-to-head competition, WHAS11 News won 101 newscasts over the month compared to 34 for WLKY and 15 for WAVE---that's more than twice the number of WLKY and WAVE combined.

The final numbers with rating/share:


6:00am 7/27 3/11 5/18
12:00pm 6/19 7/20 4/13
5:00pm 9/19 9/18 7/14
5:30pm 10/19 8/16 7/14
6:00pm 11/21 8/15 8/1
11:00pm 8/15 10/19 10/18

About WHAS11
WHAS11 is the ABC network affiliate serving the Louisville, Kentucky area, a subsidiary of Belo Corp. Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates six cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. For more information, contact Kirk Szesny, Director of Marketing and Creative Services, at 502-582-7520. Additional information, including earnings releases, is available online at