May 30, 2003

WB6/61 finishes second at 10pm

Phoenix, AZ -- Wow! :
The Simpsons Draw More Viewers than Most Local Newscasts!

Homer and Bart Simpson may be animated characters but they scored a real victory against strong competition from local newscasts at 10:00pm.

"The Simpsons" on KASW-TV, WB6/61, was the second highest rated program at 10:00pm beating 4 out of 5 local newscasts as well as other syndicated programming in the just released May Nielsen TV ratings. This marks the third straight ratings period of significant double-digit growth for the Valley's WB affiliate, KASW-TV. 1

"Woo hoo!" exclaimed Homer Simpson, patriarch of Springfield's most infamous family. "The Simpsons" total audience grew 26 percent from the February 2003 ratings period. Its ratings are up 38 percent from November of 2002 according to Neilsen TV ratings information. 2

"Whoa mama!" said Bart upon hearing the news. "The Simpsons," the longest running prime time animated series in history can be seen weeknights at 10:00pm and 10:30pm on WB6/61.

WB6/61 also moved up one place in the competitive Monday through Friday sign-on to sign-off race. The Valley's WB affiliate over took ABC affiliate KNXV ch. 15 scoring a 2.1 rating verses ABC's 2.0 rating. In addition to the growth of "The Simpsons" at 10:00pm, WB6/61 also demonstrated ratings strength with "Friends" at 6:00pm scoring a solid third place win over CBS, ABC and Fox.3

WB6/61 also moved up one place in the competitive Monday through Friday sign-on to sign-off race. The Valley's WB affiliate over took ABC affiliate KNXV ch. 15 scoring a 2.1 rating verses ABC's 2.0 rating. In addition to the growth of "The Simpsons" at 10pm, WB6/61 also demonstrated ratings strength with "Friends" at 6:00pm scoring a solid third place win over CBS, ABC and Fox.3

1]
Station
10:00-10:30pm Rating
KPNX
10.7
KASW
5.8
KTVK
5.6
KPHO
4.6
KSAZ
4.5
KNXV
4.2
Broadcast Day: 05-:00a-05:00a
Nielsen TV DMA Sample Households
April 24, 2003-May 21, 2003

2] KASW 10pm Rating
May '03
May '02
Percentage of growth
5.8 rating
4.9
+ 18%
May '03
Feb '03

5.8 rating
4.6
+ 26%
May '03
Nov '02

5.8 rating
4.6
+ 38%

3]
Station
6:00p-6:30pm Rating
KPNX (NBC)
6.8
KTVK (Ind)
6.4
KASW (WB)
4.8
KPHO (CBS)
3.0
KSAZ (Fox)
2.8
KNXV (ABC)
2.1

About Belo:
Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates six cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. For more information, contact Mark Higgins, KASW-TV General Manager at 602.207.3307. Additional information, including earnings releases, is available online at www.belo.com.