June 10, 2003
WWL-TVs Eyewitness News dominates New Orleans television viewing
New Orleans, LA --The recent May Nielsen (NSI) sweeps period shows that New Orleans' WWL-TV is still writing the book on ratings success. The CBS affiliate's powerful local news franchise earned five of Nielsen's coveted "Top 10" program spots with various Eyewitness newscasts at noon, 6 p.m. and 10 p.m.
Drawing a phenomenal 22.1 household (HH) rating, the Tuesday, May 20th edition of Channel Four's "Eyewitness News at Six" was the New Orleans market's second most-watched show during this highly-competitive spring sweep. Co-anchored by the long-running team of Angela Hill and Dennis Woltering, WWL-TV's early evening local newscast out-performed every single television program across four consecutive weeks - with the exception of FOX's hyper-driven "American Idol" two-hour finale.
An impressive total of fifteen "Eyewitness News" editions landed in Nielsen's
"Top 25" Program Ranker for May. With CBS hits that included "CSI," "CSI - Miami," and "Everybody Loves Raymond," WWL-TV went on to take every slot in the "Top 25" except for three that went to "American Idol."
WWL-TV, Channel Four's ratings domination continued as dozens of local "Eyewitness News" editions earned a slot in May's "Top 100," while NBC affiliate WDSU and ABC affiliate WGNO failed to make the "Top 100" with a single newscast. Ranked at 77, FOX affiliate WVUE managed to get one 9 p.m. newscast in the "Top 100"... with the help of viewers who remained idle after the FOX network's "Idol" finale.
In addition to strengthening its position as one of the most successful local news operations in the nation, WWL-TV captured an extraordinary total of 88 of the market's "Top 100" shows in NSI's latest Television Program Ranker.
WWL-TV, Channel Four is a subsidiary of the Belo media group.Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates six cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. For more information on WWL-TV, contact Jerry Seregni, Director of Research and Audience Development, at 504-529-6275 / firstname.lastname@example.org.
Additional information, including earnings releases, is available online atwww.belo.com.