June 18, 2003
From Dawn to Dusk, four WWL-TV local newscasts earn nation's "# 1 Honors"
New Orleans, LA -- New Orleans' Powerhouse is One of CBS Network's Top Affiliates
The release of A.C. Nielsen's (NSI) national metered market rankings for the recent May ratings sweep proves New Orleans' WWL-TV remains one of the strongest local television stations in the nation.
WWL-TV's local news dominance emerged across all network affiliated stations in 55 NSI metered markets - as four different editions of "Eyewitness News" placed first in their time periods.
Anchored by Michelle Miller from 5 to 6 a.m., WWL-TV's pre-dawn "Early Edition" ranked number one out of 266 local early morning newscasts, posting an incredible 7.3 household (HH) rating and continuing to outperform dozens of stations' evening and late newscasts.
Then, Channel Four sustained its mastery of morning television as the station once again took number one honors for both hours of WWL-TV's "Eyewitness Morning News," which placed first in their respective time slots across a total of 260 local morning newscasts. Co-anchored by perennial favorites Eric Paulsen and Sally-Ann Roberts, the program averaged an enviable 11.5 HH rating from 6 to 7 a.m. and held that same number from 7 to 8 a.m.
Hosted by veteran co-anchors Dennis Woltering and Angela Hill, WWL-TV's "Eyewitness News at Five" held its coveted position as the number one 5 p.m. newscast in America. With an impressive 13.5 HH rating, the newscast is rated almost one and half points higher than the nation's second highest-rated 5 p.m. newscast, a position taken by Atlanta ABC affiliate WSB (12.2 HH).
With a 16.3 HH rating, Woltering and Hill's 6 p.m. edition captured NSI's highest-rating for a CBS affiliate and the nation's second highest-rating for an early evening newscast. In fact, WWL-TV was edged by less than half a point from the top spot at six o'clock by Knoxville NBC affiliate WBIR (16.7 HH).
In a sweeps month that saw a record number of killer tornadoes sweep across the nation's heartland, Channel Four's "Eyewitness News NightWatch" was still the fourth most-watched late newscast across all Nielsen metered markets. Co-anchored by Woltering and Karen Swensen, WWL-TV's 10 p.m. edition posted a 16.4 HH rating -- while two Oklahoma City station's took the first (CBS affiliate KWTV ) and third (NBC affiliate KFOR) positions.
WWL-TV's exemplary May victories also extended beyond the station's dominance in local news. Channel Four surpassed every other CBS affiliate in 55 NSI metered markets to finish first in total CBS daytime with a 9.0 HH rating (a 3% increase in households over last May), and with a 3.4 HH rating, first in late fringe for "The Late, Late Show With Craig Kilborn" (a 13% increase in households over a year ago).
The New Orleans ratings giant is also ranked first for "CBS Evening News" with a 13.4 HH rating (tied with WHIO of Dayton); third for the "Late Show with David Letterman" with a 7.4 HH rating; and fourth in CBS primetime with a 12.8 HH rating.
WWL-TV, Channel Four is a subsidiary of the Belo media group.
Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates nine cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. For more information on WWL-TV, contact Jerry Seregni, Director of Research and Audience Development, at 504-529-6275 / email@example.com.
Additional information, including earnings releases, is available online at www.belo.com.