June 20, 2003
"Let Me Speak to the Manager" returns to D/FW Media Landscape
Dallas, TX -- For many north Texans it was a local television tradition: a weekly program on WFAA-TV known as "Let Me Speak to the Manager." It aired for nearly 20 years and was the market's first regularly scheduled televised community forum where viewers shared questions and opinions about local television with the station.
"That program was a precursor to today's email, and was one of the unique ways the station made an intimate connection with the community in those days," said current WFAA president and general manager, Kathy Clements-Hill. "It is an idea that's time has returned, so we have reintroduced the concept to consumers via our website, wfaa.com." The new version of "Let Me Speak to the Manager" will be available Tuesdays and Thursdays on the homepage of WFAA.com beginning June 24.
In May the station's website tallied more than 11 million page views, according to Belo Interactive. "With the extreme numbers of people currently visiting our website for news, weather and other local information on a daily basis, we believe that creating a new, online version of 'Let Me Speak to the Manager' is a perfect way to strengthen the connection with our viewers, and give them even easier access to decision makers at WFAA," added Clements-Hill.
"The fact is we want feedback, and hope viewers will take the opportunity to ask questions and let their voices be heard on news, programming and technical issues or anything else they may see on the television station, or read on the website," added Clements-Hill. As with the original televised version of the program, viewers may submit questions to be answered several times each week in a special section on the station's website at www.wfaa.com/manager. The section on the website also features a history of the original television program on WFAA-TV.
For the 2003 edition of "Let Me Speak to the Manager," names and hometowns are optional, viewers should understand information received may be mentioned online or on television. WFAA.com is administrated by Belo Interactive which reserves the right to edit or delete comments for reasons of spelling, grammar, content or otherwise. WFAA is not responsible for the opinions expressed.
WFAA-TV is part of Belo Corp. (NYSE:BLC). Belo is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Based in Dallas, Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates nine cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. For more information, contact David Muscari, vice president/strategic alliances at 214.977.6490. Additional information, including earnings releases, is available online at www.belo.com.