June 25, 2003
Belo Expositions to produce Dallas White Rock Marathon Fitness Expo
Dallas, TX -- Belo Expositions, the event marketing unit of Belo Corp., will produce the Dallas White Rock Marathon Fitness Expo, which is free and open to the public, on Saturday, December 13, from 8:30 a.m. to 6:30 p.m., the day before the annual "Run the Rock" White Rock Marathon. More than 20,000 (runners and their guests) are expected to attend the Fitness Expo, where they will receive their packets and race numbers, at the Hyatt Regency Dallas, 300 Reunion Blvd. Qualifying times from the White Rock Marathon may be used for participation in the 2004 Boston Marathon.
Featuring more than 100 booths, the Fitness Expo will focus on health and fitness, including running, bicycling, walking, and swimming as well as other related products and services. The event is presented by WFAA-TV, Channel 8 and The Dallas Morning News.
"We are quite excited to have the opportunity to work with the White Rock Marathon, a well-known and successful event that began in Dallas in 1971," said Patrick Buchen, CEM, general manager of Belo Expositions. "The Board of Directors of the White Rock Marathon wants to see the Fitness Expo and the Marathon grow into a world-class event. Through Belo Expositions, it is our plan to provide attendees with an expanded high-quality event that is educational, entertaining and designed to meet their specific interests in promoting a healthy lifestyle."
For Fitness Expo sponsorship information, contact Patrick Buchen, CEM, general manager, Belo Expositions, 214-977-6719 or firstname.lastname@example.org, and for Fitness Expo exhibitor information, contact Ann McKinley, sales manager, Belo Expositions, 214-977-7431 or email@example.com. For more information about the actual marathon visit www.whiterock-marathon.com.
Belo Expositions produces community-wide consumer events offering face-to-face selling opportunities backed by aggressive advertising and promotion. The Better Living Flower and Outdoor Show, the area's largest flower and outdoor consumer show, was Belo Exposition's first event in the Dallas area. Held in April 2003, The Better Living Flower and Outdoor Show featured beautifully landscaped gardens by the area's top designers and garden centers as well as celebrity gardeners from across the country.
Upcoming Belo Exposition events include VISIONS: The Women's Expo, a two-day event for women now in its 14th year, on August 23-24 at Dallas Market Hall.
The events produced by Belo Expositions combine its extensive knowledge of the 17 markets it serves with highly integrated media campaigns that leverage Belo's market-leading television stations, newspapers, cable news channels and Web sites. Belo Expositions' unparalleled show promotion and advertising create marketing opportunities not generally available with other consumer show producers.
For more information about Belo Expositions, contact Patrick Buchen, CEM, general manager, Belo Expositions, 214-977-6719 or visit the Web site at www.beloexpo.com.
Belo Expositions is part of Belo Corp (NYSE:BLC). Belo is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Based in Dallas, Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates nine cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com.