June 30, 2003
Media sales professionals graduate from Fourth-Annual Broadcast Sales Academy
Dallas,TX --Belo Corp. (NYSE: BLC), Hearst-Argyle Television, Inc. (NYSE: HTV) and LIN Television Corporation (NYSE: TVL) today announced the graduation of 29 sales professionals from the fourth Broadcast Sales Academy. Established in May 2000, the academy trains recently hired broadcast sales professionals in an intensive four-and-a-half week program designed to enhance sales skills.
"With the growth in media outlets and the intensity of competition in the local advertising marketplace, few assets are more valuable than a well-trained and motivated sales force," said Rick Keilty, senior vice president/Television Group for Belo. "The Broadcast Sales Academy is a successful shared initiative that has helped to ensure the highest standards of professionalism for sales associates within Belo, Hearst-Argyle, and LIN."
Added Kathleen Keefe, Hearst-Argyle Television vice president, sales: "Training is increasingly important in recruiting and developing a diverse sales force. The Broadcast Sales Academy has proven to be a wonderful resource for all three of our companies."
The comprehensive program took place at Belo's Dallas offices and was led by Ron Steiner, a longstanding consultant to the television industry. This year's program provided sales associates training on the detailed operations of the news, production, programming and media buying departments at a television station and an advertising agency. The curriculum included classes on the evaluation of ratings books, calculation of complex media equations, and the use of cutting-edge computer programs to create efficient media schedules. Also included were classes on business communication, time management, personality profile training, business etiquette and the role of community service.
To help students sharpen their newly acquired sales skills, negotiation and strategic selling classes also were offered. Ad agency experts provided insights for working with media
buyers to secure higher shares on transactional business. Additional facilitators included sales representatives from TeleRep, Warner Bros., CBS, TvScan and TVB, sharing their knowledge and expertise in the media business.
"We're very proud of our relationship with the Broadcast Sales Academy. In a time of increasing fragmentation, it's critical that our salespeople are not just selling a commodity, but are customer-focused marketing specialists," said Paul Karpowicz, vice president of LIN TV Corp.
Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates nine cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. For more information, contact Scott Baradell, Belo's vice president/Corporate Communications, at 214-977-2067. Additional information, including earnings releases, is available online at www.belo.com.
Hearst-Argyle Television, Inc. owns 24 television stations, and manages an additional three television and two radio stations, in geographically diverse U.S. markets. The Company's television stations reach about 17.7% of U.S. TV households, making it one of the largest U.S. television station groups. The Company owns 10 NBC affiliates, and is the second-largest NBC affiliate owner. Hearst-Argyle also owns 11 ABC affiliated stations, and manages an additional 12th ABC station owned by The Hearst Corporation, and is the largest ABC affiliate group. The Company also owns two CBS affiliates and a WB affiliate, and manages a UPN affiliate and an independent station. Hearst-Argyle also is involved in television production and syndication, through a joint venture with NBC Enterprises, and is a leader in the convergence of local broadcast television and the Internet through its partnership with Internet Broadcasting Systems. Hearst-Argyle is majority owned by The Hearst Corporation. Hearst-Argyle trades on the New York Stock Exchange under the symbol "HTV."
LIN TV operates 24 television stations in 14 markets, two of which are LMAs. The Company also owns approximately 20% of KXAS-TV in Dallas, Texas and KNSD-TV in San Diego, California through a joint venture with NBC, and is a 50% non-voting investor in Banks Broadcasting, Inc., which owns KWCV-TV in Wichita, Kansas and KNIN-TV in Boise, Idaho. Finally, LIN is a 1/3 owner of WAND-TV, the ABC affiliate in Decatur, Illinois, which it manages pursuant to a management services agreement. Financial information and overviews of LIN TV's stations are available on the Company's website at www.lintv.com.