August 7, 2003
KMOV Channel 4 wins at noon with continued growth in all key news programs
St. Louis, MO -- KMOV Channel 4 moves into first place at noon with its highest July rating in a decade. Besides noon, KMOV increased its household viewership in weekday news broadcasts at 5, 6 and 10 p.m. compared to last year, based on the just completed July 2003 Nielsen sweep period.
KMOV's 7.4 rating moves the station into first-place for noon news, leading the next closest station by .6 rating point. This is KMOV's highest noon news rating of any July Nielsen report in a decade, up one rating point (16%) from last July.
In fact, KMOV continues to increase its audience in all newscasts. KMOV's 5 p.m. news is up 5% from last July, "News 4 at 6 p.m." is up 2% and "News 4 at 10 p.m." is up 4% from last year. This compares to decreases by news competitor KSDK of 12% at noon, 5% at 5 p.m., 6% at 6 p.m., and 1% at 10 p.m. compared to July 2002. KMOV's audience has increased for the 8th straight book in a row at 6 p.m. and for the 6th straight book in a row at noon and 10 p.m. over prior year ratings. KMOV's ratings at 5 p.m. have either increased or remained even for the last eight reports.
"It is very gratifying to see our noon news receive such a tremendous response. I am very proud of Robin Smith and Lyra O'Brien, and happy to see a growing number of St. Louisans turn to all our newscasts," said KMOV-TV President and General Manager Allan Cohen.
"Continued audience growth in all our key newscasts reinforces the ongoing changes we have made to provide quality newscasts," said KMOV-TV News Director Marty Van Housen. "It's gratifying to see that St. Louisans are taking notice of our news."
Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates six cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com.
Note: All ratings estimates are based on Monday-Friday Nielsen household ratings.