August 7, 2003
KING 5 News at 10pm on Kong 6/16 is number one for news at 10pm, and King 5 beats the combined news competition at 5pm and 6:30pm
Seattle, WA -- For the first time in any sweep, the Monday-Sunday KING 5 NEWS at 10PM on KONG 6/16 is the number one choice for news at 10PM.
KING 5 NEWS at 10PM M-SU on KONG 6/16 finishes the July 2003 sweep with a 3.4 rating/6 share, even with last July's performance. KCPQ's Q13 News at 10PM M-SU records a 3.2/6, representing a -22% decline in rating from last July's 4.1/8. KSTW's M-SU 10PM news, produced by KIRO 7, is a distant third among 10PM news stations with a 2.2/4.
On KING 5 it was also another impressive sweep, with all newscasts once again finishing a dominant number one in the time period. During the important 5PM and 6:30PM news blocks, KING 5 has more viewers than KOMO and KIRO combined:
M-F 5AM News - KING - 2.0/17; KOMO - 1.2/10; KIRO - 1.0/8
M-F 6AM News - KING - 3.8/21; KOMO - 2.6/14; KIRO - 2.1/11; KCPQ - 1.5/8
M-F Noon News - KING - 4.1/13; KIRO - 3.1/10
M-F 5PM News - KING - 8.9/22; KOMO - 5.1/13; KIRO - 3.6/9
M-F 6:30PM News - KING - 7.8/17; KOMO - 5.0/11; KIRO - 2.6/6
M-SU 10PM News - KONG (KING) - 3.4/6; KCPQ - 3.2/6; KSTW (KIRO) - 2.2/4
M-SU 11PM News - KING - 7.4/17; KIRO - 5.0/12; KOMO - 4.4/10
Ratings data based on measurable in-home viewing statistics from the Seattle-Tacoma Designated Market Area (DMA) for the period of July 10 - August 6, 2003, as measured and defined by Nielsen Media Research.
Rating is percent of all homes with television watching a particular program; share is the percent of home with television in use watching a particular program.
One rating point equals approximately 16,600 homes in the Seattle-Tacoma DMA.
About KING 5 TV
KING 5 TV is part of Belo Corp. (NYSE:BLC). Belo is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Based in Dallas, Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates nine cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com.