August 11, 2003
Dallas-based Belo Interactive web sites launch CowboysPlus.com
Dallas,TX -- Belo Interactive, the Internet subsidiary of Belo Corp., announced today the launch of CowboysPlus.com (www.cowboysplus.com), the Internet's most comprehensive Web site on the Dallas Cowboys.
A product of the combined resources of Belo properties The Dallas Morning News, WFAA-TV, Texas Cable News (TXCN) and DallasNews.com, CowboysPlus.com is a premium site created for the dedicated Cowboys fan.
"It's comprehensive, it's compelling, it's complete," Dallas Web sites editor Chris Kelley said. "If you bleed silver and blue, we believe CowboysPlus.com is the site for you."
The slogan for the new site is: "Everything Cowboys, every minute."
"We're passionate about that," Kelley said. "We know how much the Cowboys mean to fans throughout the United States and around the world. No one else can beat the resources The Dallas Morning News, DallasNews.com, WFAA-TV and TXCN put into Cowboys coverage. That's why CowboysPlus.com can't be matched in terms of quantity and quality of news and information offered on the Cowboys."
In addition to being the Internet's top source for Cowboys news, CowboysPlus.com includes these exclusive features:
Weekly insight from longtime Dallas Morning News columnist Frank Luksa, who has covered the Cowboys since their inception in 1960, and WFAA-TV sports anchor Dale Hansen, one of the most popular TV personalities in Dallas-Fort Worth.
Exclusive columns by longtime Dallas Morning News Cowboys beat writer Jean-Jacques Taylor and NFL beat writer Rick Gosselin, WFAA-TV's Gina Miller and DallasNews.com's Matt Mosley and Cody Monk.
Breaking news e-mail alerts sent to subscribers every time the Cowboys make news.
Rich multimedia, from screensavers to desktop wallpaper to e-cards.
Access to the latest NFL player and team statistics and transactions.
Interactive Cowboys trivia.
CowboysPlus.com also includes Classic Cowboys, the Internet's most complete area on the history and lore of America's Team. The special area includes:
Complete game coverage: Every Dallas Morning News Cowboys game story since 1960.
Classic Clicks: A searchable photo archive of hundreds of Cowboys players, coaches and events.
Film Room: WFAA-TV video of historic moments in team history.
2-Minute Drill: Interviews with former Cowboys players, coaches and personalities.
Statistics and more: Coaching records, complete draft picks lists and a special Ring of Honor area.
"The best aspect of CowboysPlus.com is that we're not finished," said John Banks, senior editor/sports for Dallas Web sites. "We'll continue to add new features to make CowboysPlus.com the destination Web site for fans worldwide."
CowboysPlus.com subscriptions are $29.95 for one year, $19.95 for six months and $9.95 for one month. Readers may subscribe through Belo Interactive properties CowboysPlus.com, DallasNews.com, WFAA.com, TXCN.com and DentonRC.com.
About Belo Interactive
Belo Interactive is the Internet subsidiary of Dallas-based Belo Corp., one of the
nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates nine cable news channels; and manages one television station through a local marketing agreement.
Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX).
Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. Additional information is available online at www.belointeractive.com. For more information, contact Chris Kelley at 214-977- 8472.