August 12, 2003
WHAS 11 News wins every newscast in July!
Louisville, KY -- For the fourth consecutive ratings period WHAS 11 NEWS has once again clearly established itself as the number one news operation in the region winning every head-to-head news during the July, 2003 book.
WHAS 11 NEWS audience shares were up year-to-year in every newscast---the only station that can make that claim in the market. Even more impressive is the fact that the station comes from a third place prime time lead-in number to win the 11pm news. Also worth noting is how WHAS11's new Sunday morning newscast has already established itself as #1 in the time period in less than five months!
The final numbers with average HH rating/share:
WHAS11 WLKY32 WAVE3
6AM 5/24 2/10 3/13
12PM 7/18 6/17 4/10
5PM 9/18 8/17 6/12
530PM 9/18 8/16 6/12
6PM 10/20 8/16 7/13
11PM (7 day) 8/15 7.9/15 7.9/15
Source: Nielsen Media Resource July '03 Sweep
WHAS11 is the ABC network affiliate serving the Louisville, Kentucky area, and is part of Belo Corp. (NYSE:BLC). Belo is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Based in Dallas, Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates nine cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. For more information, contact Kirk Szesny, Director of Marketing and Creative Services, at 502-582-7520. Additional information, including earnings releases, is available online at www.belo.coma subsidiary of Belo Corp.