August 15, 2003

Spirit of Texas blood drive set

Houston, TX-- KHOU-TV, Channel 11 will hold the 13th annual Spirit of Texas Blood Drive on August 28 and 29, at the AIG American General Center located at 2727 Allen Parkway. Blood donations will be taken from 5:30 a.m. to 6:30 p.m. on Thursday and from 7:00 a.m. to 5:00 p.m. on Friday.

In an effort to help raise awareness about the critical need of blood during the summer months, KHOU will broadcast live from AIG American General on Thursday, August 28. KHOU will also air updates throughout the day on Friday, August 29, to ensure an adequate supply of blood for the Labor Day Holiday.

Mobile blood units at area Kroger stores are also accepting donations throughout the month. For a list of dates and stores, log on to All those who attempt to donate will receive a free Spirit of Texas Blood Drive T-shirt and a coupon for a free pint of Blue Bell Ice Cream.

The Spirit of Texas Blood Drive is sponsored by AIG American General/AIG Valic, Kroger, Hispanic Broadcasting Corporation, Majic 102 FM and KHOU-TV. The drive is a community service project of KHOU-TV, Channel 11...caring for our community in the Spirit of Texas.

KHOU-TV is a subsidiary of Belo. Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates six cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. Additional information, including earnings releases, is available online at