September 15, 2003

KMOV Channel 4 kicks off book drive

St. Louis, MO -- () In conjunction with National Literacy Month, KMOV has teamed up with the St. Louis Rams and Schnucks to collect books to help support literacy.

From now through Sunday, September 28, drop off new or slightly used books at participating Schnucks stores. Books will be distributed to literacy organizations throughout the bi-state area by the Literacy Roundtable. Visit or call the Literacy Roundtable at 1-866-814-7323 for drop-off locations.

News Anchor and literacy advocate Vickie Newton is promoting the book drive on KMOV. Newton will be at the Schnucks store in Kirkwood (at the corner of Manchester and Woodlawn) on Friday, September 19, from Noon-2 p.m. to help promote the book drive.

The Literacy Roundtable is a consortium of organizations that represent literacy service providers throughout Missouri and Illinois. Their goal is to increase public awareness of literacy issues and to provide help for the functionally illiterate.

About KMOV
KMOV is part of Belo Corp. (NYSE:BLC). Belo is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Based in Dallas, Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates nine cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. Additional information, including earnings releases, is available online at