October 6, 2003
The Press Enterprise Co. launches new daily newspaper
Riverside, CA -- The Press-Enterprise Co., a subsidiary of Belo Corp., launched a new tabloid newspaper today to serve the booming Coachella Valley. The newspaper, named "the d," is now available at approximately 500 Riverside County desert locations at no charge to readers.
Desert residents who are home delivery subscribers of The Press-Enterprise daily newspaper will receive "the d" at no additional cost. "the d" will also be inserted into copies of The Press-Enterprise sold at newsracks and retail locations.
"We see opportunity in the desert, having long been Riverside County's newspaper of record and, at one time, of much greater circulation in the Coachella Valley," said David Cornwall, CEO of The Press-Enterprise Co. "The response to our last, regular desert subscription offer encouraged us to examine ways to provide increased local news coverage of the Coachella Valley, as many of our subscribers requested. With "the d" as part of The Press-Enterprise, we are now offering a more complete newspaper, including a complement of local news, for our subscribers," he said.
"the d" is now available Monday through Saturday, with the Saturday edition taking a "weekender" slant with more content on entertainment options for the weekend.
Tom Paradis has been named publisher of "the d" and Pam Ayala has been named advertising manager. Both executives bring many years of publishing experience to the newspaper.
Diane Carmony is editor of "the d." She joined The Press-Enterprise in January after serving four years as features editor for The Desert Sun.
Staff of "the d" will be housed in brand new facilities at Alessandro Office Plaza, 73-726 Alessandro, Palm Desert. More than 40 employees in news, advertising sales, community service, circulation and distribution will be located at that facility. Additionally, scores of other Press-Enterprise journalists will be contributing to the product.
"I'm thrilled that we can offer Coachella Valley residents and visitors "the d," a sophisticated newspaper with quality journalism ranging from in-depth enterprise to sports," said Maria De Varenne, editor and vice president/news of The Press-Enterprise. "We have a veteran team working on "the d" and readers will find stories and items in the paper each day that will surprise, inform or entertain them," she said.
The Press-Enterprise Co. will also launch an extension of its free weekly, Spanish-language newspaper on October 10. Titled "El D" and with content specifically tailored for Coachella Valley readers, the newspaper will be available at more than 200 locations.
The company's Spanish-language newspaper has been a frequent journalistic excellence award winner in its five years of existence. The company also stages "Fiesta de la Familia" each year in Riverside, with attendance of more than 30,000 expected Saturday and Sunday, October 10 and 11.