October 6, 2003
2003 Dallas White Rock Fitness Expo plans to expand into premiere consumer event for Dallas' health & fitness-minded community
Dallas,TX -- The 2003 Dallas White Rock Fitness Expo will kick off on Saturday,
December 13, from 8:30 a.m. to 6:30 p.m. at the Hyatt Regency Dallas (300 Reunion Blvd.), the day before the annual Dallas White Rock Marathon, benefiting Texas Scottish Rite Hospital for Children. Now under the production of Belo Expositions, the fitness expo is being expanded from an informative venue, primarily targeted to White Rock Marathon runners and their guests, to a full-scale consumer event for Dallas' health and fitness-conscious community.
While still serving as a place for marathon runners to pick up their packets, race numbers, and race chips, as well as be provided with information on the race, the 2003 Dallas White Rock Fitness Expo will also be growing in scope to feature a record-number of exhibitors, offering incredible holiday shopping opportunities and an array of health and fitness-related services for the active consumer public. In addition, this year's fitness expo will include a programming schedule of authors and speakers, presenting on topics such as athletic training, sports and nutrition, and competitive conditioning.
With the holiday season fast approaching and more than 100 retail booths under one roof, Belo Expositions and the Dallas White Rock Marathon Board of Directors hope to establish the fitness expo as one of the premiere expositions in the country for health and wellness-minded consumers. Presented by WFAA-TV, Channel 8 and The Dallas Morning News, the 2003 expo will include such retail exhibitors as: Clif Bar, Inc., Doctor's Foot Labs, Fit for Sports, Luke's Locker, Run On!, Soark, The National Running Center, Cool Shades, Aruba Shades, Planet U Studio, Silver Lining Jewelry, Curves for Women, Dallas Spine & Rehab, Mental Management Systems, Pure & Natural, Inc., Polar Heart Rate Monitors, McDonald's, Mrs. Baird's, and many more.
Numerous health and fitness-related organizations will also be represented at the expo, including: For the Love of the Lake, a local non-profit dedicated to the preservation of White Rock Lake; the American Stroke Association; Elite Racing; the Houston Marathon; the Motorola Marathon; the Las Vegas Marathon; and The Leukemia & Lymphoma Society. A complete list of exhibitors can be accessed at www.beloexpo.com.
"We are looking forward to a successful first show as the producers of the Dallas White Rock Fitness Expo, and we are extremely excited to be a part of such a well-known and established event as the Dallas White Rock Marathon. We hope that the exhibitors and offerings bring a fresh new component to the event; one that helps the fitness expo grow into a world-class consumer show," said Patrick Buchen, CEM, general manager of Belo Expositions. "Through Belo Expositions, it is our plan to provide attendees with an expanded high-quality event that is educational, entertaining and designed to meet their specific interests in promoting a healthy lifestyle."
Belo Expositions is continually adding to the exhibitor list for the 2003 Dallas White Rock Marathon Fitness Expo. For information on becoming a Fitness Expo exhibitor, contact Ann McKinley, sales manager, Belo Expositions, 214-977-7431 or firstname.lastname@example.org. For information on becoming a Fitness Expo sponsor, contact Patrick Buchen, CEM, general manager, Belo Expositions, 214-977-6719 or email@example.com. Additional information on the 2003 Dallas White Rock Marathon can be found on the official event Web site at www.runtherock.com. For more information on Texas Scottish Rite Hospital for Children, please visit the hospital's Web site at www.tsrhc.org.
About Belo Exposition
BeloExpositions produces community-wide consumer events offering face-to-face selling opportunities backed by aggressive advertising and promotion. Upcoming Belo Expositions' events include The Dallas Flower and Outdoor Living Show, the area's largest flower and outdoor consumer show (February 20-22, 2004 at the Dallas Convention Center), as well as VISIONS: The Women's Expo, the largest exposition for women in the North Texas area, now in its 15th year (August 2004).The events produced by Belo Expositions combine its extensive knowledge of the 17 markets it serves with highly integrated media campaigns that leverage Belo's market-leading television stations, newspapers, cable news channels and Web sites. Belo Expositions' unparalleled show promotion and advertising create marketing opportunities not generally available with other consumer show producers.For more information about Belo Expositions, contact Patrick Buchen, CEM, general manager, Belo Expositions, 214-977-6719 or visit the Web site at www.beloexpo.com.
Belo Expositions is part of Belo Corp (NYSE:BLC). Belo is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Based in Dallas, Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates nine cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products.
Marathon Beneficiary Information
Texas Scottish Rite Hospital for Children is one of the nation's leading pediatric centers for the treatment of orthopedic conditions, certain related neurological disorders and learning disabilities. There is no charge for treatment at the hospital and admission is open to Texas children from birth to 18 years of age. For additional information, to volunteer, or to make a donation, please call
214-559-5000 or visit the hospital's Web site at www.tsrhc.org.