November 10, 2003
The Dallas Morning News launches Quick
Dallas, TX-- The Dallas Morning News launched its newest daily newspaper today, Quick, a "quick-read" paper designed to deliver a digest of the day's news for readers on the run. Quick is a free publication distributed Monday-Friday and will be available in coffee shops, restaurants, retail outlets, transit stations, office buildings and other locations around the city where it fits the readers' lifestyles. Quick presents the news in a "quick-read," tabloid-size format designed to reach a young demographic of readers, ages 18-34. Quick is the latest in a line of recent product launches that support The Dallas Morning News' growth strategy.
Quick is distinguished by its short news summaries, sharp graphics and other time-saving features such as the "Q Top 10," a quick look at the top 10 news stories of the day. It will also provide summaries of key news highlights in business, technology, sports, entertainment, people, local buzz around town and include a classified section. The free, weekday publication is an extension of the trusted quality consumers have come to expect from The Dallas Morning News. A total of 150,000 copies of Quick will be distributed daily. Readers will also soon be able to access the product online at www.quickdfw.com, a new Web site launching in conjunction with Quick.
"Our mission at The Dallas Morning News is to continue to be the leading source for news and information in the greater Dallas area," said Jim Moroney, publisher and CEO of The Dallas Morning News. "For our advertisers, Quick is another opportunity to complement the mass reach of The Dallas Morning News with a product designed to target adults, 18-34."
The Dallas Morning News is supporting its growth strategy with a number of new product initiatives which focus on target audience segments and leverage the assets of the core newspaper. Recently, The Dallas Morning News introduced two new editions, Al Dia, to support the growing Hispanic market; and The Dallas Morning News Collin County Edition, created to reflect the needs of residents in the fast-growing Collin County area. These and other new product initiatives had been in development and testing since September 2002.
Laura Gordon, Morning News managing director/New Products, has been spearheading new product concept development and will take on the role of publisher for Quick. Additional staff include: Rob Clark, editor; Mirella Aghnatios, display sales manager; and Stuart Cox, director of circulation.
About The Dallas Morning News
The Dallas Morning News is published by Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates nine cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com. For more information, contact Claire Varrelmann,Weber Shandwick at (972) 830-2896.