November 10, 2003
Quick launched to complement The Dallas Morning News to reach new, younger readers
Dallas, TX -- Belo Corp. (NYSE: BLC) today announced the launch of Quick, a new "quick-read" daily newspaper produced by The Dallas Morning News to deliver news for readers on the run. The free, tabloid-format publication targets younger readers ages 18 to 34. Quick is the latest in a series of product launches by Belo's Newspaper Group to support the Company's growth strategy.
"We have been exploring Quick as a new means to reach younger adult readers in the Dallas area for some time," said Robert W. Decherd, chairman, president and chief executive officer of Belo. "By extending the trusted content that readers have come to expect from The Dallas Morning News to a summary format, we are providing the market with a complementary publication that will yield incremental advertising revenues. We also expect Quick to attract new readers to The Dallas Morning News.
Decherd added, "Because we are able to leverage the infrastructure and content of The Dallas Morning News, the incremental investment to produce and distribute Quick is not material."
A total of 150,000 copies of Quick will be distributed daily, beginning today. The publication will be available in coffee shops, restaurants, retail outlets, mass-transit stations, office buildings and other locations throughout the Dallas area.
Quick is one of several recent product launches by Belo newspapers designed to reach new and underserved markets. The Dallas Morning News has introduced two other new products in 2003: Al Dia, launched in September to support the growing Hispanic market, and The Dallas Morning News - Collin County Edition, introduced in March 2003 to serve the needs of residents in fast-growing Collin County.
Quick is the second free, tabloid-format daily to be introduced by Belo in the past two months. In October, Belo launched the d, produced by The Press-Enterprise (Riverside, CA) to reach California's booming Coachella Valley.
Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates nine cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. For more information, contact Scott Baradell, vice president/Corporate Communications, at 214-977-2067. Additional information, including earnings releases, is available online at www.belo.com.