November 14, 2003
Kids Caring 4 Kids holiday toy & food drive kicks off
St. Louis, MO -- In an effort to ensure that area children and their families have a holiday season filled with joy, KMOV Channel 4 is providing homeless and impoverished families with new toys and food through its Kids Caring 4 Kids Program.
From Monday, November 17 through December 22, drop off new, unwrapped toys and non-perishable food items at participating sites. Visit KMOV.com for donation site information, or call the Homeless Resource Bank at (314) 231-1515.
"We are delighted to initiate this program to help less fortunate children," said Allan Cohen, President and General Manager of KMOV-TV. "It is our hope to raise awareness of their plight as well as make their holidays a little brighter."
"The number of homeless people continues to increase at a rapid rate, and more than half of the homeless in the St. Louis area are children," said Robert Nelson, Executive Director of the Homeless Resource Bank. "Kids Caring 4 Kids helps bring a little joy to their lives."
Kids Caring 4 Kids is the largest toy and food holiday drive in the St. Louis area. Many area schools participate in the program, which encourages kids to help other kids less fortunate than themselves. The program, developed by KMOV 12 years ago, provided enough toys and food to brighten the holidays for more than 10,000 children in the St. Louis area last year. All donations go directly to the Homeless Resource Bank, which distributes toys and food to more than 40 shelters and non-profit organizations that benefit the homeless.
KMOV is part of Belo Corp. (NYSE:BLC). Belo is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Based in Dallas, Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates nine cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com.
CONTACT: Debbie Milligan