December 3, 2003
WHAS11 is #1
Louisville, KY -- Once again WHAS11 News has beaten the competition in major newscasts and continues to establish itself as Kentuckiana's number one source for local news and weather. Here are some of the highlights:
5:00-6:00am: WHAS11 News is #1 in the time period with total audience up from a year ago while WLKY and WAVE are down. WDRB is also down in this time period from its non-news programming a year ago.
6:00-7:00am: WHAS11 News is #1 in the time period. WDRB's rating and share are down over 40% in this time period from the November 2002 sweep.
12:00-1:00pm: WHAS11 News is #1 in the time period.
5:00-5:30pm: WHAS11 News is #1 in the time period.
5:30-6:00PM: WHAS11 News is #1 in the time period.
6:00-6:30pm: WHAS11 News is #1 in the time period. Unlike the competition, WHAS11 delivered the same audience share we did in the November 2002 sweep. Both WAVE and WLKY were down in share of audience at 6 PM from November 2002.
Source: NSI Meter Market / HH rating/share / Monday-Friday data
11:00-11:35pm: WHAS11 News is #1 in growth from its news lead-in to 11 PM showing over 20% audience share growth, while both WLKY and WAVE lose households.
T-Su 10:45pm News Lead-in T- Su 11:00-11:15pm
WHAS11 8.0/13 WHAS11 8.6/16
WAVE 9.6/16 WAVE 8.5/15
WLKY 11.3/19 WLKY 10.4/19
Source: NSI Meter Market / HH rating/share / Tuesday-Sunday data
WHAS11 is the ABC network affiliate serving the Louisville, Kentucky area, and is part of Belo Corp. (NYSE:BLC). Belo is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Based in Dallas, Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates nine cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. For more information, contact Kirk Szesny, Director of Marketing and Creative Services, at 502-582-7870. Additional information, including earnings releases, is available online at www.belo.com.