December 3, 2003

New Orleans' WWL-TV continues stronghold as Louisiana's news leader

New Orleans, LA -- Anchored by its powerful "Eyewitness News" franchise, legendary CBS affiliate WWL-TV continued to dominate New Orleans' local news viewing in the latest A.C. Nielsen November rating period. The station is the clear winner, often with double-digit Household (HH) ratings, in the Monday through Friday local news races at 5am, 6am, 7am, Noon, 5pm, 6pm and 10pm. Perhaps as equally impressive, WWL-TV, Channel Four is extending a solid lead in those races that now spans nearly thirty years.

Starting before sunrise, WWL-TV's 5 a.m. "Early Edition" eclipsed the early morning news competition with an 8 HH rating, doubling NBC affiliate WDSU's 4 HH rating while equaling or outperforming all evening and late newscasts on ABC affiliate WGNO and Fox affiliate WVUE as well as WDSU's 5 and 6 p.m. weeknight efforts.

Channel Four's "Eyewitness Morning News," co-anchored by the long-running team of Eric Paulsen and Sally Ann Roberts, posted a solid 12 HH rating in the newscast's first 6 to 7 a.m. hour. The local newscast's 7 to 8 a.m. hour also drew a 12 HH rating, which easily outperformed both "Today'" (6) and "Good Morning America" (2)... combined. Both morning hours on Channel Four also outperformed every single competitor's evening and late local newscasts at 5, 6 and 10 p.m.

At noon, anchor Eric Paulsen's lunchtime edition earned an impressive 17 HH rating, showing +4% improvement year-to-year while capturing virtually half of all viewers in the market.

Continuing its dominance with one of the most successful local news operations in America, Channel Four's "Eyewitness News At Five" posted a remarkable 15 HH rating. Veteran co-anchors Angela Hill and Dennis Woltering's early evening newscast holds a 48% ratings advantage over nearest competitor WVUE (8), while beating WDSU's (6) newscast by over 100% and tripling WGNO's (5) news ratings.

The seasoned team of Hill and Woltering also commanded the market's 6 p.m. news slot, where Channel Four's enviable 18 HH rating again easily outperformed the combined local news efforts of both WDSU (7) and WGNO (3).

Then at 10 p.m., co-anchor Karen Swensen teamed up with Mike Hoss to easily win the market's late news crown with a 17 HH rating for "Eyewitness News NightWatch."

Contact: Jerry Seregni
Director of Research
(504)529-6275
jseregni@wwltv.com

About WWL-TV
New Orleans' WWL-TV, Channel 4 is a Belo subsidiary. Belo is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with more than 8,000 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 18 television stations (six in the top 16 markets) reaching 13.9 percent of U. S. television households; owns or operates six cable news channels; and manages two television stations through local marketing agreements. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. Additional information, including earnings releases, is available online at
www.belo.com.