December 3, 2003
NewsChannel 3 makes ratings history!
Phoeniz, AZ -- NewsChannel 3 remains the TV station most watched by Phoenix viewers, and its local news also the most viewed according to the just released Nielsen TV ratings for November 2003. The November performance marks the fourth consecutive rating sweep victory achieved in 2003 by NewsChannel 3, following a number one ranking in the February, May and July rating periods. The station's performance in November marks the first time since November 1994 that NewsChannel 3 has won the November ratings period.
NewsChannel 3, the nation's #1 independent television station, attracted more viewers than any other television station in 10 of the 21 hours between 5:00 a.m. and 2:00 a.m., led by Good Morning Arizona from 6:00 a.m. to 9:00 a.m., Good Evening Arizona from 4:30 p.m. to 6:30 p.m., and the top syndicated programs of Oprah, Dr. Phil and Entertainment Tonight.
With a 3.8 household rating sign-on to sign-off (M-Su 6a-2a), NewsChannel 3 has an advantage over KPNX and KSAZ, which delivered a 3.7 and 3.6 household rating respectively.
Newschannel 3 also maintained its position as the most watched television news operation among all Phoenix television stations according to the November Nielsen TV ratings. Of the top ten highest rated newcasts in the market, NewsChannel 3 produces five, KSAZ and KPNX produce two each, while KPHO produces one.
Total HH pts
In those weekday time periods where all television stations are programming local news at the same time, NewsChannel 3 newscasts reach more local news viewers, out-delivering KSAZ by 11% and KPNX by 21%. For total overall local news viewing during weekdays, ratings for NewsChannel 3's newscasts out-delivered KSAZ and KPNX by 30% and 145% respectively.
"Your Life A to Z", KTVK's new locally produced daytime show hosted by Heidi Fogelsong, in its debut out performed "Sonoran Living" by 45% and "Arizona Midday" by 23%. "Your Life A to Z" was within 2 tenths of a rating point for equaling Regis & Kelly's November'03 performance.
Contact Mark Demopoulos
Director of Programming & Research
KTVK-TV is owned and operated by Belo, one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. Belo's operations in Arizona reach 95% of homes in the state. In Phoenix, Belo operates KTVK-TV (IND), KASW-TV (WB), azfamily.com and jointly owns and operates the Arizona Newschannel (24-hour local news) and Ms! Arizona (24-hour Spanish language news). Belo's Tucson operations include KMSB-TV (FOX), KTTU-TV (UPN), kmsb.com and kttu.com. The Company also operates Belo Marketing Solutions/Arizona, offering an integrated sales and marketing organization representing all of Belo's Arizona-based operations.