December 5, 2003

NewsChannel 8 wins all news time periods again!

Portland, OR -- KGW Northwest NewsChannel 8, on Wednesday, November 26, marked the completion of another strong ratings performance in Portland television, according to Nielsen. November marked the eighth consecutive sweep KGW has won every news time period.

Continuing its steady rise since 2000, Northwest NewsChannel 8 won newscasts at Sunrise (5-7 am) and Noon, as well as the crucial 5 pm, 5:30 pm, 6 pm, and 11 pm weekday newscasts and every weekend newscast, as well.

6-7 am News
November 2003 Share
Difference
KGW
19
-----
KOIN
11
-42%
KATU
10
-47%
NewsChannel 8 @ Sunrise still soars with Brenda Braxton, Russ Lewis and Dave Salesky after more than two years together. The show's rating rose 8% over November 2002.

Midday News

KGW (Noon-1)
17
----
KOIN (Noon-12:30)
12
-29%
KATU (11-11:30 am)
12
-29%
NewsChannel 8 @ Noon rolls on as the viewers' number one choice. The only hour-long midday newscast, with Brenda Braxton, Russ Lewis and Dave Salesky maintained a significant lead over all competitors again.

5 PM Weekdays

KGW
22
-----
KOIN
12
-46%
KATU
13
-41%
NewsChannel 8 @ 5 continued to be the top-rated newscast in the time period, growing by 5% over November 2002. The newscast is anchored by Joe Donlon and Tracy Barry. Chief Meteorologist Matt Zaffino does the weather.

5:30 PM Weekdays

KGW Nightly News
21
-----
KOIN Evening News
13
-38%
KATU Local News
12
-43%
Tom Brokaw's share of the audience rose 14% from November 2002.

6 pm Weekdays

KGW
16
-----
KOIN
12
-25%
KATU (World News Tonight)
14
-13%
NewsChannel 8 @ 6, anchored by Joe Donlon and Tracy Barry, grew an impressive 10% over November 2002.

6:30 pm Weekdays

KGW
14
-----
KOIN
11
-21%
KATU
13
- 7%
NewsChannel 8 @ 6:30, anchored by Tracy Barry and Laural Porter, grew by 9% over November 2002.

11pm Weekdays

KGW
21
-----
KOIN
16
-24%
KATU
9
-57%
NewsChannel 8 @ 11, anchored by Joe Donlon and Laural Porter, grew by 6% over November 2002.

Saturday Morning News (7-10 am)

KGW
18
-----
KOIN
N/A
N/A
KATU (7-9 AM)
11
-39%
NewsChannel 8 Saturday Morning, anchored by Kelly Love and featuring Jim Donovan with weather, leaped an incredible 12% over November 2002.

5 pm Saturday

KGW
12
-----
KOIN
11
-8%
KATU
12
0%

6 pm Saturday

KGW
13
-----
KOIN
11
-15%
KATU
N/A
N/A

6:30 pm Saturday

KGW
10
-----
KOIN
10
- 0%
KATU
N/A
N/A
NewsChannel 8 Saturday Evening, anchored by Nancy Francis and Carl Click, with Bruce Sussman with weather and Joe Becker with sports, continues to be a time period winner.

11 pm Saturday

KGW
19
-----
KOIN
12
-37%
KATU
7
-63%
NewsChannel 8 @ 11 Saturday, anchored by Nancy Francis and Carl Click, grew an enormous 61% over November 2002.

Sunday Morning News (7-10 am)

KGW
15
-----
KOIN
N/A
N/A
KATU
8
-47%
NewsChannel 8 Sunday Morning, anchored by Kelly Love and Jim Donovan with weather, grew 9% over November 2002.

5 pm Sunday

KGW
14
-----
KOIN
12
-14%
KATU
8
-43%
NewsChannel 8 Sunday, anchored by Nancy Francis and Carl Click, with Bruce Sussman with weather and Joe Becker with sports, continues lead the pack.

6 pm Sunday

KGW
14
-----
KOIN
9
-36%
KATU
9
-36%

6:30 pm Sunday

KGW
11
-----
KOIN
10
- 9%
KATU
6
-46%

11 pm Sunday

KGW
19
-----
KOIN
19
0%
KATU
9
-53%
NewsChannel 8 @ 11 Sunday, anchored by Nancy Francis and Carl Click, grew an impressive 17% over November 2002.

"November was a crucial rating period for everyone in the Portland market, and we are extremely gratified to see our hard work pay off with another strong ratings victory performance. We not only worked extremely hard at covering breaking news, but at giving our viewers targeted special reports every weekday," according to KGW President and General Manager, Paul Fry. "We again thank Portland-area viewers for continuing to make us their number one choice for news."

The next Nielsen rating period in Portland will be February 5 through March 3, 2004.

Contact: Rich Brase
rbrase@kgw.com
Phone: (503) 226-5103
Fax: (503) 226-4575

About KGW
KGW is a subsidiary of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates six cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. For more information, contact Rich Brase, Director of Creative Services, at (503) 226-5103. Additional information, including earnings releases, is available online at www.belo.com.