December 8, 2003
Five editions of WWL-TV's "Eyewitness News" rank number one in the nation
New Orleans, LA -- With the release of A.C. Nielsen's national metered market rankings for the recent November ratings sweep, New Orleans' legendary WWL-TV has now earned honors as the country's most powerful television station for local news viewing.
From sunrise to sunset, WWL-TV's "Eyewitness News" outperformed hundreds of competing news editions in key time periods, to garner the highest-rated 5 a.m., 6 a.m., 7 a.m., 5 p.m. and 6 p.m. local newscasts - across all network and independent affiliates in 55 metered markets - and dominate Nielsen's highly-competitive national rankers.
The station's pre-dawn "Early Edition placed first out of 266 local early morning newscasts, posting an impressive 7.5 household (HH) rating while also out-delivering hundreds of stations' evening and late newscasts.
Channel Four's extraordinary viewer loyalty continued as both hours of WWL-TV's "Eyewitness Morning News" placed first in their respective time slots out of 264 local morning newscasts. Co-anchored by the long-running team of Eric Paulsen and Sally-Ann Roberts, the program averaged a remarkable 12.3 HH rating for both the
6 a.m. and 7 a.m. time periods.
In the evening, veteran co-anchors Dennis Woltering and Angela Hill's "Eyewitness News at Five" garnered a 15.0 HH rating to finish as the highest-rated 5 p.m. local newscast in Nielsen's metered markets. With a 17.7 HH rating, "Eyewitness News at Six" was the country's number one early evening newscast out of 463 competing editions.
With network lead-ins always a strong factor in the late news race, Channel Four's "Eyewitness News NightWatch" was the most-watched late newscast across all CBS affiliates in Nielsen's metered markets. Co-anchored by Mike Hoss and Karen Swensen, Channel Four's 10 p.m. edition posted a 16.7 HH rating. - edged out of first and second place by just .7 and .4 of a rating point respectively by NBC affiliates KSDK (St. Louis) and KFOR (Oklahoma City).
WWL-TV, Channel Four is a subsidiary of the Belo media group. Belo Corp. is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets.
A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates six cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products.
For more information on WWL-TV, contact Jerry Seregni, Director of Research and Audience Development, at (504) 529-6275 or email@example.com
Additional information, including earnings releases, is available online at