December 23, 2003

KREM 2 news #1 in latest Nielsen Ratings - station also #1 sign-on to sign-off

Spokane, WA --The November ratings are in, and CBS affiliate KREM Television continues to strengthen its position as the most watched news organization in the Inland Northwest. KREM 2 also pulls away from the competition in early fringe with dominating performances by "Dr. Phil" and "Oprah."

KREM 2 News is number-one at 5pm, 6pm and 10pm ("The News at 10" on WB22). And in the 11pm time period, KREM 2 is tied for number #1 in the coveted Adult 25-54 demo.

"We're extremely excited about the November ratings," said Bud Brown, Vice President and General Manager of KREM Television. "With each rating period we have grown in almost all areas, and this latest report confirms this trend. It is a testimony to the quality and hard work of our employees."

Riding the strength of a main anchor team composed of Randy Shaw, Nadine Woodward, Charles Rowe, Tom Sherry and Tom Hudson, KREM 2 News increased its weekday news numbers significantly from the previous year. However in November 2003, the station's success also extended beyond the main newscasts, with over-all increases being posted in the early morning ("KREM 2 News First Edition") and the weekend newscasts.

Here's a quick rundown of the November 2003 Nielsen news ratings:

RT/SH A25-54
RT/SH A25-54
RT/SH A25-54
5:00 PM
12/26 5
7/16 4
6/12 3
6:00 PM
10/19 5
8/14 4
5/11 3
11:00 PM
4/20 3
4/22 3
3/16 2

At 5pm, KREM 2 News leads with a 12 rating, 26 share and a 5 demo (A25-54). KHQ received a 7/16 and 4 demo, and KXLY received 6/12 and 3 demo. At 6pm, KREM 2 News leads with a 10/19 and 5 demo, KHQ received an 8/14 and 4 demo and KXLY received a 5/11 and 3 demo. At 11pm, KREM received a 4/20 and 3 demo, KHQ received a 4/22 and 3 demo and KXLY received a 3/16 and 2 demo. In other news, "The CBS Evening News with Dan Rather" also won in the Spokane DMA. And in the morning at 6am, "KREM 2 News First Edition" grew audience share and took second place honors for the first time in nine years.

KREM 2 News ratings and demos are up year-to-year, while the other stations saw declines in the evening and late newscasts. "In November, the Inland Northwest had two days of wind storms followed by four consecutive snow storms," said Rich Lebenson, KREM 2 Executive News Director. "KREM 2 News led the way everyday in breaking weather coverage."

Notable non-news ratings include KREM 2 posting year-to-year gains with CBS prime time, "Dr. Phil" at 3pm, and "Oprah" at 4pm. "Dr. Phil" won its time-period with a 9 rating, 34 share and 4 demo (A25-54). "Oprah" won the 4pm time-period with a 10/31 and 5 demo.

KREM/KSKN Television Contact:
Cary Seward
Director of Creative Services
KREM/KSKN Television
Phone: (509) 838-7335
Fax: (509) 742-3557

KREM and KSKN (WB22) TV are part of Belo Corp. (NYSE:BLC). Belo is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Based in Dallas, Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates nine cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. For more information, contact Cary Seward, Director of Creative Services, at (509) 838-7335. Additional information, including earnings releases, is available online at