January 7, 2004

The winter storm of January 2004 brings historic viewership levels to KING 5 news and KING5.com

Seattle, WA -- Hundreds of thousands of people flocked to KING 5 NEWS and KING5.com for continuous weather updates during the winter storm of Tuesday, January 6, 2004, with several viewership records set during the day's coverage.

During a day of record-breaking newscasts, the biggest of all was set at 5PM. KING 5 NEWS at 5PM logged in at an amazing 25.5/35, the highest rating ever for any regularly-scheduled single-day newscast in Western Washington, according to data provided by Nielsen for the Seattle-Tacoma DMA that dates back to September 1994. Tuesday's rating came on the heels of Monday's 19.2/34 and Sunday's 20.0/31, which also rank among the top ten 5PM newscasts ever.

Several other KING 5 newscasts set ratings records during the day:

KING 5 MORNING NEWS at 6AM delivered a 14.1/44, the highest single-day rating ever for 6AM news in Western Washington. It also surpassed the rating for every local news program on KOMO-4, KIRO-7 or KCPQ-13 throughout the entire day.

KING 5 MORNING NEWS at 5AM delivered a 7.0/32, the highest single-day rating ever for 5AM news in Western Washington. KING surpassed the combined rating of KOMO-4 (3.3/15) and KIRO-7 (2.7/12)

KING 5 BREAKING NEWS from 7AM-3PM was the clear choice for viewers throughout the day, scoring a dominant 13.5/27. Weather coverage on KOMO-4 and KIRO-7 ran from 7AM-1PM, with KOMO-4 at a 8.3/17 and KIRO-7 at a 6.3/13.

KING 5 NEWS at 6:30PM scored a 18.1/25 yesterday and a 18.1/29 Monday, with both newscasts tying for KING 5's second-highest single-day news rating ever at 6:30PM. Once again KING easily surpassed the combined 6:30PM news ratings of KOMO-4 (10.5/14) and KIRO-7 (5.1/7).

KING 5 NEWS at 10PM on KONG 6/16 was yesterday's top-rated 10PM newscast with a 7.7/12, surpassing KCPQ's 7.0/11 during the 10-10:30PM half-hour. KING's 10PM news skyrocketed from a 2.6/4 lead-in at 9:45PM to a 9.0/13 from 10-10:15PM, while KCPQ fell from a 9.5/14 lead-in at 9:45PM to a 8.2/12 from 10-10:15PM.

KING 5 NEWS at 11PM wrapped up the day's coverage with a 14.0/27, easily surpassing the 11PM news ratings of KIRO-7 (8.2/16) and KOMO-4 (6.9/13).

It was also a record-shattering day at KING5.com, with traffic to the website hitting new all-time heights:

Yesterday's traffic count (1/6/03) at KING5.com was an amazing 1,718,803, shattering the record of 985,540 set just the day before on Monday. Tuesday's number alone was nearly equal to the amount of traffic KING5.com generates in an average week.

User numbers were likewise incredible: 45,254 on Sunday 1/4; 80,307 on Monday 1/5; and 123,088 on Tuesday 1/6.

During Tuesday's storm, KING5.com visitors took and submitted more than 700 digital Weather Pix which were viewed more than 85,000 times online Tuesday. Dozens of viewer-submitted photos made it to air to be seen by hundreds of thousands of people on KING 5 NEWS.

Ratings data based on measurable in-home viewing statistics for the Seattle-Tacoma Designated Market Area (DMA), as measured and defined by Nielsen Media Research.

Rating is percent of all homes with television watching a particular program; share is the percent of home with television in use watching a particular program.

One rating point equals approximately 16,600 homes in the Seattle-Tacoma DMA.

CONTACT: Jay Cascio
VP/Programming and
Creative Services
(206) 448-3514

About KING/KONG
KING 5, KONG 6/16 and KING5.com are parts of Belo Corp. (NYSE:BLC). Belo is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Based in Dallas, Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates nine cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com.