January 9, 2004
KGW leads all stations in Thursday coverage of winter storm 2004
Portland, OR -- KGW Northwest NewsChannel 8 was the big ratings winner once again as freezing rain created hazardous conditions throughout the day and throughout the region in Day Three of Winter Storm 2004 on Thursday, January 8.
For the third consecutive day, NewsChannel 8 began coverage of the storm at 4 am, continuing non-stop through 2 pm on Thursday. Morning anchors Brenda Braxton, Russ Lewis and meteorologist Dave Salesky manned the anchor desk from 4 am-1:30 pm. Evening anchors Joe Donlon, Laural Porter and Chief Meteorologist Matt Zaffino took over at 1:30 and then from 4-7 pm, 10-10:30 pm on PAX and 11-11:35 pm on KGW.
Once again, NewsChannel 8 reporters offered continuous coverage from around Portland, Vancouver, Hood River, Troutdale and Salem. Reports from Brian Sonnier in Sky 8 again offered a unique view of a closed Portland International Airport, and as far south as Wilsonville.
During the period of continuous coverage, ratings for the day were:
4 am-2 pm Rating Difference
KGW 8.6 -----
KOIN 4.7 -45 %
KATU 4.9 -43 %
4 pm-7 pm* Rating Difference
KGW 10.6 -----
KOIN 8.9 -16 %
KATU 10.2 - 4 %
*Excludes network news broadcasts
"The area is finally coming out from under the grip of this storm, and I am extremely proud of the entire NewsChannel 8 staff, particularly our anchors, reporters and photojournalists, who worked tirelessly to give our viewers almost sixty hours of live reports, weather and traffic," said KGW President and General Manager Paul Fry.
"This is one of the worst storms ever to hit Oregon and Southwest Washington. The KGW Northwest NewsChannel 8 staff has worked around the clock, braving freezing conditions and dangerous ice, to show viewers how the storm affected them. We are very gratified and honored that the viewers have rewarded us by making NewsChannel 8 the most-watched source for their news and weather coverage.
Contact: Rich Brase
Friday, January 09, 2004
Phone: (503) 226-5103
Fax: (503) 226-4575
KGW Northwest NewsChannel 8 is part of Belo Corp. (NYSE:BLC). Belo is one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Based in Dallas, Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates nine cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. For more information, contact Rich Brase, Director of Creative Services, at (503) 226-5103. Additional information can be obtained at www.kgw.com. Additional information about Belo, including earnings releases, is available online at www.belo.com.