January 26, 2004

KGW.com reaches new heights during the great storm of 2004

Portland, OR -- The final numbers are in, and once again, kgw.com was an overwhelming choice among on-line consumers for coverage of Portland's worst winter storm in a decade.

Total site traffic for the four days of the storm exceeded 6 million page views--a record week in kgw.com's history. This included 1.6 million page views last Monday leading up to the storm and 1.7 million on Tuesday during day one of the weather event. Individually, these two days were among some of the higher traffic days in the history of the site and combined set a record for page views in a 48-hour period.

Throughout storm week, kgw.com provided a live stream of the continuous NewsChannel 8 coverage. Roughly 19,000 connections occurred to the live stream, thus expanding the reach of Northwest NewsChannel 8's on-air coverage to thousands of people who accessed it on-line.

"We couldn't have achieved these numbers without a lot of hard work and support", said kgw.com Site Manager Jim Parker. "My thanks go to our dot com team, which ensured our site was staffed throughout the storm from 5 a.m.-11:30 p.m and saw to it that we had the latest up-to-date information for our users at all times. In addition, we thank NewsChannel 8's television news producers and on-air staffers involved for all they did to be a source for everything from closures to expanded weather and travel info."

Contact: Rich Brase (rbrase@kgw.com)
Phone: 503-226-5103
Fax: 503-226-4575

KGW is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 10 cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com. For more information contact Rich Brase, Director of Creative Services at (503) 226-5103 or rbrase@kgw.com.