January 27, 2004

NewsChannel 8 announces support of 2004 "Souper Bowl"

Portland, OR -- As in professional football, it's time for the "Souper Bowl" on Sunday, February 1, 2004.

KGW will again be the media sponsor of this annual event to benefit the Portland Rescue Mission in downtown Portland, for over four hundred homeless people. The "Souper Bowl Party" will climax a promotion that began January 1, 2004 involving twenty-five Albertson's Stores, and over one hundred forty local churches.

Party festivities will begin with breakfast at 7:30 am at the Portland Rescue Mission at 111 W. Burnside. Then, the doors of the chapel will open to the homeless at 11:30 am for hot Campbell's Soup where they can watch the Super Bowl pre-game show. At 3 pm, the homeless will be able to watch the big game on a huge screen while enjoying football party snacks. The day will conclude with a hot, nutritious dinner after the game. Volunteers will be serving the homeless throughout Super Bowl Sunday.

The community is encouraged to "scan a meal" at any Portland area Albertson's store, or call (503) M-I-S-S-I-O-N (647-7466) on Super Bowl Sunday to make a financial pledge, or drop off canned food items, clothing and blankets at the Portland Rescue Mission (111 W. Burnside) on Souper Bowl Sunday between 8 am and 2 pm.

About KGW
KGW is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 10 cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com. For more information contact Rich Brase, Director of Creative Services at (503) 226-5103 or rbrase@kgw.com.