January 27, 2004
NewsChannel 8 announces final collection numbers for record-breaking "Great Toy Drive"
Portland, OR -- The final numbers are in for the 22nd annual NewsChannel 8 Great Toy Drive, and it was another record-breaking year for KGW and its sponsors, Les Schwab Tire Centers, Starbucks and Regence Blue Cross Blue Shield.
Overall, a total of 60,514 toys were collected at KGW's studios, Les Schwab Tire Centers and Starbucks Coffee locations in the Portland/Vancouver/Salem area, as well as at Regence Blue Cross Blue Shield in downtown Portland. In addition, dozens of local businesses in the area lent their support by placing donation barrels in their lobbies and encouraged their employees to contribute to the Drive.
All toys were collected and placed in KGW's Studio B "Toy Box" through December 18, 2003, then picked up on December 19th by fifty-two local children's charities, who then distributed the toys to deserving kids.
The collection amount of 60,514 toys in 2003 marked the largest amount of toys ever collected, exceeding 2002's amount by over five thousand. Although it officially concluded on December 19, 2003, donations continued to flood in well past Christmas and Chanukah. Those toys collected will be distributed during the 23rd annual Great Toy Drive, which will begin on November 26, 2004.
KGW is part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 10 cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com. For more information contact Rich Brase, Director of Creative Services at (503) 226-5103 or firstname.lastname@example.org.