January 26, 2004
KMOV-TV, Belo holiday campaigns net nearly $2 million for the disadvantaged
St. Louis, MO -- KMOV Channel 4 collected 64,817 toys and 213,445 food items through its Kids Caring 4 Kids charitable drive this holiday season. Over 18,000 homeless and impoverished children were helped by the station's efforts.
KMOV-TV is one of 22 Belo Corp. television stations and newspapers nationwide cumulatively raising nearly $2 million and collecting 477,000 toys, 33,000 coats and more than one million food items for the disadvantaged. Belo is one of the nation's largest media companies with a diversified group of television, newspaper, cable and interactive assets. Nineteen Belo television stations and three newspapers took part in the holiday campaigns. The companies' charitable efforts from Thanksgiving through the December holidays helped Belo turn in one of its most impressive years in community service.
"We are happy that our recent Kids Caring 4 Kids campaign was such a success," said Allan Cohen, KMOV-TV President and General Manager. "This was our best year ever! The campaign allowed us to help bring joy into the lives of so many children in our community."
Belo's operating companies all took part in community service campaigns during the holiday season. More than a dozen of the holiday initiatives are annual programs begun more than a decade ago - including Kids Caring 4 Kids, which began in 1992.
"Belo media companies truly consider themselves members of the communities they serve. We believe our continued health and prosperity as a company goes hand in hand with the health and prosperity of our audiences and markets," said Jack Sander, Belo's president/Media Operations. "The impact and longevity of our holiday community service campaigns is indicative of our commitment."
Belo operating companies teamed with hundreds of charities, sponsors, civic organizations and community volunteers to collect food and winter coats, purchase books, raise money, give away toys and donate blood. The proceeds helped the poor, the disadvantaged, the homeless, disabled veterans and families displaced by natural disasters. Those efforts served more than 150,000 children in Belo markets.
A summary of Belo holiday campaigns is provided below:
Belo Media Company
Community Service Campaign
Television and Cable News
WFAA-TV: Dallas/Fort Worth, TX
Collected more than 82,000 toys, which were distributed to 50,000 North Texas children, as part of the 34th annual Santa's Helpers Toy Drive, serving 40 non-profit agencies in North Texas.
KHOU-TV: Houston, TX
Raised $112,585 for 68 area charities; joined with the Salvation Army to collect 5,000 toys and gifts for underprivileged children, teenagers and elderly as part of The Spirit of Texas Toy Drive; provided public service time to raise awareness for local food banks, generating donations of cash and food.
KING-TV/KONG-TV: Seattle/Tacoma WA
Collected 106,000 pounds of food and raised $92,000 to help feed more than 200,000 families on behalf of the Northwest Harvest Food Bank, which provides food for 300 statewide programs.
KTVK-TV/KASW-TV: Phoenix, AZ
Collected, money, new clothes and 150,000 toys (valued at $2.3 million) for more than 50,000 children during the 18th annual Salvation Army Christmas Angel Program, which the Salvation Army recognizes as the largest of its kind in the nation; joined with major corporations and a grocery store chain to collect 750,000 cans of food to serve six major food banks.
KMOV-TV: St. Louis, MO
Collected 64,817 new toys and 213,445 items of food through area schools and businesses for the homeless and impoverished children of St. Louis metropolitan area on behalf of the Homeless Resource Bank, which serves 46 agencies.
KGW-TV: Portland, OR
Collected 61,000 new toys as part of the 22nd annual Great Toy Drive - an all-time record for the event.
WCNC-TV: Charlotte, NC
Joined with the Salvation Army to provide toys and partnered with the YMCA to raise money for children in at-risk neighborhoods.
KENS-TV: San Antonio, TX
Joined with the Marine Corps to collect 60,000 new toys for children; joined with grocery store chain to raise $70,000 for the disadvantaged.
WVEC-TV: Hampton/Norfolk, VA
Joined with the Salvation Army to provide gifts of new clothes (valued at $315,000) for 21,000 underprivileged children as part of the 19th annual WVEC/Salvation Army Angel Tree campaign; collected 604 pints of blood as part of the 35th annual Jingle Bell Blood Drive; collected $51,700 to benefit a local children's hospital; raised $41,000 to benefit disabled American veterans of wars.
WWL-TV: New Orleans, LA
Collected 17,000 pounds of food, which provided 13,000 meals for food banks in the New Orleans area as part of the 16th annual Second Harvesters Citywide Grocers Food Drive; marshaled the television newsroom to collect toiletries and toys for children; aired PSAs benefiting New Orleans City Park, a 1,500-acre wildlife and city recreational park; aired programs as part of the 18th annual Twelve For the Road, a project designed to fight drunk driving through public awareness.
KVUE-TV: Austin, TX
Collected 33,600 coats in the 17th annual Coats for Kids drive; raised an estimated $15,000 for the Any Baby Can Be A Star campaign to help at-risk children get a better start in life; raised $20,000 to provide prompt and compassionate care to victims of sexual assault.
KMSB-TV/KTTU-TV: Tucson, AZ
Raised $175,000 to provide holiday gifts for needy families; aired numerous anti-drunk driving PSAs which helped reduce DUI arrests by 20 percent during the holiday season; aired 29 PSA spots in behalf of the Marine Corps Toys for Tots Drive.
KREM-TV/KSKN-TV: Spokane, WA
Collected 4,917 turkeys, 100,000 pounds on non-perishable food and raised $27,000 to benefit the Second Harvest Food Bank, which provides Thanksgiving meals to 21 emergency food pantries in the Spokane area; filled 8,300 gift requests and provided 500 holiday meals for the needy as part of the 20th annual Tree of Sharing event, which helps more than 50 community service agencies in Spokane.
KTVB-TV: Boise, ID
Collected 20,000 new books to promote literacy among low-income and homeless children as part of the 10th annual Operation Wish Book; joined with the Salvation Army and local retailers to collect 15,000 toys in the Great Idaho Toy Drive, serving 5,500 children.
Texas Cable News: Dallas, TX
Hosted a daylong program in which station employees "adopted" more than 80 low-income day-care children, treating them to a holiday lunch and toys.
The Dallas Morning News: Dallas, TX
Raised more than $1 million during the 17th annual Dallas Morning News Charities campaign on behalf of 21 agencies that provide food, clothing, shelter and other basic needs to the hungry and homeless of North Texas.
The Providence Journal: Providence, RI
Distributed 45,000 toys during the holiday season as part of the newspaper's 80th annual Santa Fund drive - the oldest charitable campaign of all Belo properties and the largest holiday gifts distribution in Rhode Island.
The Press-Enterprise: Riverside, CA
Raised $228,000 in collaboration with four non-profit agencies to assist organizations helping those whose lives were dramatically altered by the fires that ravaged Riverside and San Bernardino counties.
KMOV-TV is a subsidiary of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of America's most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 10 cable news channels; and manages one television station through a local marketing agreement. Belo's daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include more than 30 Web sites, several interactive alliances, and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com. For more information contact Debbie Milligan, Director of Marketing/Community Affairs at 314-444-3338.