March 3, 2004
Al Dia confirmed as number one Spanish-language daily newspaper
Dallas, TX -- Al Dia, the daily Spanish-language newspaper launched by The Dallas Morning News in the fourth quarter of 2003, today announced the publication has become the number one choice for Hispanics in Dallas/Fort Worth as indicated by independent survey results.
DFW Latino Trendline, an annual study published by Rincon & Associates, conducted just weeks after the Al Dia launch, indicates Al Dia's frequency of readership is 1.6 times higher than that of Diario La Estrella, the competing Spanish-language daily. Also according to a recent study completed by M/A/R/C, an independent, local third party research firm, awareness of Al Dia in the Hispanic community is twice as high than that of La Estrella. In addition, the study showed Al Dia readership in the past seven days among Hispanics as being almost three times higher than that of La Estrella.
"In a very short time, Al Dia has made a significant impact on the community," said Gilbert Bailon, president and editor of Al Dia.
"Thanks to the largest and best news staff for a Spanish-language newspaper in the Southwest, Al Dia provides the most in-depth local news, as well as national, and international news and features of interest to the Hispanic community," he said. "Al Dia's sports coverage is late-breaking and unrivaled, and we are the only Spanish-language daily in the market with official sponsorships of premiere teams including the Dallas Mavericks, Dallas Cowboys, Dallas Desperados and Texas Rangers, as well as international soccer events at the Cotton Bowl. Also in its short history, Al Dia has sponsored or participated in hundreds of community events, from Viva Dallas to the inaugural Latino Book & Family Festival, and our level of commitment will only increase."
Leading advertisers including Chevrolet, Home Depot, Staples, Bank of America, H&R Block and Foleys have discovered Al Dia, as well as its comprehensive news website http://www.aldiatx.com, as excellent vehicles for their marketing objectives.
About Al Dia
Al Dia, published Monday through Saturday, has the largest ABC audited (applied for) circulation, with approximately 40,000 copies distributed daily, and a weekly readership of more than 800,000. Al Dia is the only Spanish-language daily in the market with the capability to deliver to every doorstep via the strong distribution network of The Dallas Morning News, and has more than 4,000 premium distribution points via colorful racks, and inside leading retailers like Carnival, Fiesta and 7-Eleven.
About The Dallas Morning News
The Dallas Morning News is published by Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,800 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of Americas most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island, and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 16 markets) reaching 13.7 percent of U.S. television households; owns or operates six cable news channels; and manages one television station through a local marketing agreement. Belo publishes four daily newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactive's new media businesses include 34 Web sites, several interactive alliances, and a broad range of Internet-based products. Additional information, including earnings releases, is available online at http://www.belo.com. For more information contact Wendy Dominguez at
214) 999-6700 X 119.