March 4, 2004

KMOV Channel 4 has highest ratings ever for News 4 This Morning

St. Louis, MO -- KMOVs News 4 This Morning audience is its highest ever with ratings growth for the fourth straight book in a row, based on the just completed February 2004 Nielsen sweep period. The program has increased 77% in audience since July 2003 with the team of Richelle Carey, Marc Cox, Lyra OBrien and Virginia Kerr.

Its exciting to know that the changes we have made to News 4 This Morning are making a positive difference to St. Louis morning television viewers, said Allan Cohen, President and General Manager of KMOV-TV. The energy and excitement of our new team continue to generate positive feedback, and ratings!

KMOV is also enjoying ratings among its highest in a year for the stations 5, 6 and
10 p.m. newscasts. KMOVs 10.3 rating at 6 p.m. and its 15.9 rating at 10 p.m. are the highest for the station over the past six Nielsen reports, with its 10.3 rating at 5 p.m. its second highest. KMOVs 10 p.m. rating is tied for the stations second highest in seven years.

I am very pleased with the performance of all our newscasts, said KMOV-TV News Director Marty Van Housen. Its very rewarding to see our morning program enjoy the growth our evening newscasts have experienced. The winning chemistry of the team is definitely apparent and appreciated by our viewers.


KMOV-TV is part of Belo Corp., one of the nations largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of Americas most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 10 cable news channels; and manages one television station through a local marketing agreement. Belos daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactives new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases, is available online at For more information contact Debbie Milligan, Director of Marketing/Community Affairs at 314-444-3338.

Note: All ratings estimates are based on Monday-Friday Nielsen household ratings. Audience growth estimates in the morning are based on 6-7 a.m.