March 4, 2004

WHAS11 most watched and #1 news station

Louisville, KY -- WHAS11 won the important February 2004 ratings period by winning more newscasts than its competitors combined and was Kentuckianas most watched television station. Here are the highlights:

M-S 6a-2a WHAS11 is Kentuckianas NUMBER ONE most watched television station Monday through Sunday.

M-F 5aWHAS11 News is NUMBER ONE in the time period.

M-F 6aWHAS11 News is NUMBER ONE in viewership, almost equaling the combined household viewership of WLKY-TV and WAVE-TV. WHAS11s Good Morning Kentuckiana has a household audience of more than 47,000 and is greater than any of WLKYs or WAVEs Noon, 5pm, 5:30pm and 6pm newscasts.

M-F 12nWHAS11 News is NUMBER ONE in the time period overcoming a huge lead-in deficit to win by growing its audience from the lead-in by 42% while WLKY-TV loses 11% of its audience.

M-F 5pWHAS11 News is NUMBER ONE in the time period and now has a 69% share lead over WAVE-TV, and a 36% share lead over WLKY-TV. WHAS11 News is #1 matching last February's share of audience and equaling the largest share of audience in the time period since November 1999. WLKY-TVs share of audience is the smallest February number since the mid-90's. WAVE-TVs share of audience is the smallest on record.

M-F 5:30pWHAS11 News is NUMBER ONE in the time period matching the largest share of audience in the time period since November, 1999.
WLKY-TVs and WAVE-TVs share of audience is the smallest number since the mid-1990's. WHAS11 NEWS @ 5:30pm now has a 69% share lead over WAVE-TV, and a 57% share lead over WLKY-TV.

M-F 6pWHAS11 News is NUMBER ONE in the time period matching last February's share of audience and has the biggest share of audience in the time period since February 1999. WLKY-TVs audience is the smallest in two years. WAVE-TVs share of audience is the smallest number since the mid-1990's. WHAS11 NEWS @ 6:00pm now has a 68% share lead over WAVE-TV and a 50% share lead over WLKY-TV.

M-F 11pWHAS11 News is NUMBER ONE in growth of audience from 10:45pm to 11:00pm. WHAS11 grows audience share 17% while WAVE-TV increases 5% and WLKY-TV loses 8% of its audience. Here are the numbers:


WHAS11 WLKY-TV WAVE-TV___

6a 8/26 5/16 4/13

12n 6/17 6/17 4/12

5p 10/20 7/14 6/12

5:30p 11/20 7/13 6/12

6p 11/21 8/14 7/12

10:45p (lead-in) 9/14 13/20 11/17

11p 10/17 10/19 10/18

(HH rating/share)

Source: Nielsen Media Resource Feb 05 March 03, 2004 Sweeps period, M-F Average, M-S Average Overnights.

About WHAS11
WHAS11 is part of Belo Corp., one of the nations largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of Americas most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 10 cable news channels; and manages one television station through a local marketing agreement. Belos daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactives new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com. For more information contact Kirk Szesny, Director of Marketing and Creative Services, at 502-582-7870.