March 3, 2004
KGW and Oregon Food Bank team up in first annual NewsChannel 8 Great Food Drive
Portland, OR -- KGW Northwest NewsChannel 8 is launching one of the most ambitious public service campaigns in the stations forty-seven year history, it was announced jointly today by KGW President and General Manager Paul Fry and Oregon Food Bank Executive Director Rachel Bristol.
Starting today, March 3, 2004 and continuing throughout the month of March, NewsChannel 8 and Oregon Food Bank are joining forces to raise one million pounds of food to help fill the shelves of twenty regional food banks and 832 hunger-relief agencies across Oregon and Southwest Washington.
People wishing to participate can visit any area Albertsons store and purchase a pre-packed bag of foods identified by Oregon Food Bank as high-need, for $9.99, or a $5 donation certificate or make cash contributions at any U.S. Bank. People may also bring non-perishable items to KGWs studio at 1501 SW Jefferson in downtown Portland. In addition, purchases of the pre-packed bag made through Albertsons.com will be eligible for free delivery.
Hunger is one of the most pressing problems facing Northwesterners, and NewsChannel 8 wants to be able to make a real difference in the lives of the families that need it the most, said KGW President and General Manager Paul Fry.
The number of people who seek emergency food in Oregon and southwest Washington is unprecedented, says Rachel Bristol. Solving hunger and its underlying causes is a question of the values we demonstrate as a community. Its how we respond to the needs of our neighborsour children, our senior citizens, our disabled and our working poor. I invite every citizen in Oregon and Clark County, Washington to join the NewsChannel 8 Great Food Drive and to commit themselves to do whatever they can do to fight hunger and its root causes in their community and across the area, because no one should be hungry.
As a food retailer, we are in a unique position to help address the growing need for hunger relief around the State. We have had a long standing relationship with Oregon Food Bank and its affiliate organizations, and we look forward to working with the public and providing the resources necessary to make this event truly successful, stated Mike Clawson, Albertsons Northwest Division President.
"Hunger is a prevailing problem throughout our state" says Mike Michael, president of U.S. Bank. I encourage everyone to participate in the Great Food Drive by donating food and cash at any U.S. Bank branch. Together we can help feed many hungry families in Oregon".
Oregon Food Bank is the hub of a statewide network of 832 hunger-relief agencies serving all of Oregon and Clark County in Washington. OFB recovers food from farms, government sources, manufacturers, retailers and individuals and distribute it to 20 regional food banks across Oregon. Eighteen are independent charitable organizations. OFB directly operates the two food banks serving the Portland metro area. OFBs Portland facility serves Multnomah and Clackamas counties in Oregon and Clark County in Washington. Its Hillsboro facility serves Washington County.
Oregon Food Bank Network distributed emergency food boxes to an estimated 780,000 people who are hungry in Oregon and Clark County, Wash., between July 1, 2002, and June 30, 2003. Forty per cent were children. Distribution of emergency food increased ten per cent from the previous year. In addition, 148 soup kitchens and shelters provided 4.4 million emergency meals and 346 other agencies helped more than 120,000 people. Those most likely to need emergency food are working families, the elderly, the retired and the disabled.
KGW is part of Belo Corp., one of the nations largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets. A Fortune 1000 company with approximately 7,900 employees and $1.4 billion in annual revenues, Belo operates news and information franchises in some of Americas most dynamic markets and regions, including Texas, the Northwest, the Southwest, Rhode Island and the Mid-Atlantic region. Belo owns 19 television stations (six in the top 15 markets) reaching 13.8 percent of U.S. television households; owns or operates 10 cable news channels; and manages one television station through a local marketing agreement. Belos daily newspapers include The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, CA) and the Denton Record-Chronicle (Denton, TX). Belo Interactives new media businesses include more than 30 Web sites, several interactive alliances and a broad range of Internet-based products. Additional information, including earnings releases, is available online at www.belo.com. For more information contact Rich Brase, Director of Creative Services at (503) 226-5103 or email@example.com.